Remote Product Marketing Manager: Global Social Apps

Socialdiscoverygroup; Poland; Remote; PLN 90,000 - 150,000; Full time

Benefits offered by this job

Remote work

Vacation days 28

Wellness days 7

Bonuses up to $5000

Training reimbursement

Health benefits

Job summary

Social Discovery Group (SDG) is seeking a Product Marketing Manager to drive go-to-market strategies for new and existing products. You will define audiences, messaging, and cross-functional collaboration to boost acquisition and retention.

The role requires strong market analysis, segmentation, and performance marketing skills, with responsibility for budgeting and KPI-driven results in a remote global team.

Qualifications

• Go-to-market strategy development
• Market research & competitive analysis
• Segmentation, targeting & positioning
• Product positioning & messaging frameworks
• Data analysis & marketing analytics
• Customer journey mapping & funnel optimization
• A/B testing & conversion rate optimization
• Performance marketing (Google Ads, Meta, TikTok, etc.)
• CRM & lifecycle marketing
• Content & copywriting for marketing materials
• Pricing & packaging strategy

Responsibilities

• Develop and execute go-to-market strategies for new and existing products
• Define target audiences, positioning, and key messaging
• Drive user acquisition, engagement, and retention growth
• Collaborate cross-functionally with product, design, and content teams
• Lead competitive and market analysis to inform strategy
• Build and optimize marketing funnels and campaigns across channels
• Manage marketing budgets and measure performance with clear KPIs
• Ensure consistent brand voice and user experience across touchpoints
• Continuously refine marketing effectiveness and best practices

Skills

Go-to-market

Market research

Segmentation & targeting

Positioning & messaging

Analytics

Customer journey

A/B testing

Performance marketing

CRM & lifecycle

Content writing

Pricing strategy

Job description

Social Discovery Group (SDG) is seeking a Product Marketing Manager to drive go-to-market strategies for new and existing products. You will define audiences, messaging, and cross-functional collaboration to boost acquisition and retention.

The role requires strong market analysis, segmentation, and performance marketing skills, with responsibility for budgeting and KPI-driven results in a remote global team.