Product Marketing Manager

Social Discovery Group; Polska; Remote; PLN 257.000 - 435.000; Vollzeit

Benefits dieser Stelle

Vacation 28 days per year

Wellness days 7 per year

Referral bonuses up to $5000

50% training costs covered

English lessons discount

Health benefits up to $1000 gross per/

Workplace cost reimbursement up to $1,

Zusammenfassung

Social Discovery Group (SDG) is seeking a Product Marketing Manager to lead go-to-market strategies and shape product messaging across our global line-up of social discovery platforms.

You will collaborate with product, design, and content teams to drive user acquisition, engagement, and retention, while optimizing marketing funnels and campaigns across multiple channels.

Qualifikationen

• Go-to-market strategy development.
• Market research and competitive analysis.
• Segmentation, targeting and positioning.
• Product positioning and messaging frameworks.
• Data analysis and marketing analytics.
• Customer journey mapping and funnel optimization.
• A/B testing and conversion rate optimization.
• Performance marketing across Google Ads, Meta, TikTok, etc.
• CRM and lifecycle marketing.
• Content and copywriting for marketing materials.
• Pricing and packaging strategy.

Aufgaben

• Develop and execute go-to-market strategies for new and existing products.
• Define target audiences, positioning, and key messaging.
• Drive user acquisition, engagement, and retention growth.
• Collaborate cross-functionally with product, design, and content teams.
• Lead competitive and market analysis to inform strategy.
• Build and optimize marketing funnels and campaigns across channels.
• Manage marketing budgets and measure performance with clear KPIs.
• Ensure consistent brand voice and user experience across touchpoints.
• Continuously refine marketing effectiveness and best practices.

Kenntnisse

Go-to-market strategy

Market research

Segmentation & positioning

Product positioning & messaging

Data analysis & analytics

Customer journey mapping

A/B testing & CRO

Performance marketing

CRM & lifecycle marketing

Content & copywriting

Pricing & packaging

Jobbeschreibung

Social Discovery Group (SDG) is a group of social discovery companies. SDG solves the problems of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG’s products redefine the way people interact and connect with one another.

Our portfolio includes social entertainment platforms designed to connect people online across different cultures and regions of the world.

We bring together a team of like-minded people and IT professionals who specialize in creating and developing globally impactful social discovery products. Our international team of digital nomads works remotely from all over the world.

We’re proud to be a two-time "Great Place to Work" winner (USA & Japan, 2024-2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025).

Product Marketing Manager

Your Main Tasks Will Be

• Develop and execute go-to-market strategies for new and existing products
• Define target audiences, positioning, and key messaging
• Drive user acquisition, engagement, and retention growth
• Collaborate cross-functionally with product, design, and content teams
• Lead competitive and market analysis to inform strategy
• Build and optimize marketing funnels and campaigns across channels
• Manage marketing budgets and measure performance with clear KPIs
• Ensure consistent brand voice and user experience across touchpoints
• Continuously refine marketing effectiveness and best practices.

We Expect From You

• Go-to-market strategy development
• Market research & competitive analysis
• Segmentation, targeting & positioning
• Product positioning & messaging frameworks
• Data analysis & marketing analytics
• Customer journey mapping & funnel optimization
• A/B testing & conversion rate optimization
• Performance marketing (Google Ads, Meta, TikTok, etc.)
• CRM & lifecycle marketing
• Content & copywriting for marketing materials
• Pricing & packaging strategy.

What Do We Offer

• REMOTE OPPORTUNITY to work full-time;
• The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment;
• Vacation 28 calendar days per year;
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
• Bonuses up to $5000 for recommending successful applicants for positions in the company;
• 50% payment for professional training, international conferences, and meetings;
• Corporate discount for English lessons;
• Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
• Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.