Remote CRM Strategy Director | Growth & Retention

Sierra Select Distributors, Inc.; Polska; Hybrid; PLN 300,000 - 500,000; Full time

Benefits offered by this job

Health Care Plan (Medical, Dental &amp

Retirement Plan (401k, IRA)

Paid Time Off (Vacation, Sick & PH

Family Leave (Maternity, Paternity)

Training & Development

Work From Home

Job summary

Sierra Select Distributors, Inc. is seeking an experienced CRM Director to lead the company’s CRM strategy and initiatives.

The role oversees CRM programs, customer data, engagement strategies, and system optimization to strengthen relationships, improve retention, and support growth. The ideal candidate combines strategic CRM expertise with analytical thinking and leadership, working closely with Sales, Marketing, Customer Service, and Operations teams to drive customer value across channels.

Qualifications

• 7+ years of experience in CRM or related field.
• Bachelor's degree in Business, Marketing, Communications, Information Systems, or related discipline preferred.
• Proven experience developing and implementing CRM strategies.
• Strong understanding of customer data, segmentation, lifecycle management, and retention strategies.
• Experience with CRM platforms, marketing automation, customer analytics, and reporting tools.
• Excellent written, verbal, and interpersonal communication skills.
• Ability to manage multiple priorities in a remote environment.
• Experience in distribution, consumer electronics, retail, or related industries is a plus.

Responsibilities

• Develop and execute Sierra Select’s overall CRM strategy in alignment with business objectives.
• Lead CRM initiatives designed to improve customer engagement, retention, satisfaction, and lifetime value.
• Oversee CRM systems, customer databases, workflows, segmentation, and data quality.
• Partner with Sales, Marketing, Customer Service, and Operations to improve the customer journey.
• Develop customer segmentation and targeted engagement strategies.
• Design and optimize customer communication, follow-up, and retention programs.
• Analyze customer data, behavior, trends, and performance metrics to identify growth opportunities.
• Establish CRM reporting, dashboards, KPIs, and performance tracking.
• Improve CRM processes, automation, workflows, and data management practices.
• Work with internal teams to ensure accurate and consistent customer information.
• Lead CRM system enhancements, integrations, and technology improvements.
• Evaluate CRM tools and recommend solutions that improve efficiency and customer engagement.
• Develop strategies to increase customer loyalty, repeat business, and overall satisfaction.
• Monitor CRM performance and provide regular reports and recommendations to senior leadership.
• Establish CRM policies, procedures, and best practices.
• Manage CRM-related projects, timelines, resources, and external vendors or technology partners.
• Stay informed about CRM technology, customer engagement trends, and industry best practices.

Skills

CRM strategy

Data analysis

Leadership

Cross-functional collaboration

Customer journey mapping

Segmentation

Marketing technology

Communication

Education

Bachelor's degree (Business/Marketing/IS)

Tools

CRM platforms

Marketing automation

Customer analytics

Reporting tools

Job description

Sierra Select Distributors, Inc. is seeking an experienced CRM Director to lead the company’s CRM strategy and initiatives.

The role oversees CRM programs, customer data, engagement strategies, and system optimization to strengthen relationships, improve retention, and support growth. The ideal candidate combines strategic CRM expertise with analytical thinking and leadership, working closely with Sales, Marketing, Customer Service, and Operations teams to drive customer value across channels.