Remote Brand & Growth Architect

Zohorecruit; Polska; Hybrid; PLN 352,000 - 508,000; Full time

Job summary

HeyDelegate is seeking a strategic Brand & Marketing Lead to shape how the company is known and experienced by US-based clients. You will define positioning, messaging and campaigns, then translate strategy into assets across channels, including LinkedIn, email and the website.

You will work directly with the founder, balancing high-level brand thinking with hands-on execution to deliver measurable growth for a remote team across Africa and the US.

Qualifications

• At least five years of relevant experience in brand strategy or strategic marketing.
• Experience shaping or repositioning a brand, not only social media management.
• Strong understanding of positioning, audience segmentation and messaging.
• Ability to translate brand strategy into content, websites, emails and sales materials.
• Excellent written and verbal communication skills.
• Ability to work with a founder and move ideas into clear strategic direction.

Responsibilities

• Brand positioning and strategy development across key touchpoints.
• Create clear messaging communicating value and talent quality.
• Develop integrated campaigns to build awareness among US-based agencies.
• Build a content strategy across LinkedIn, email, site and case studies.
• Improve website messaging and brand experience for lead generation.
• Develop case studies and sales assets to support growth.
• Conduct ongoing customer and market research for insights.

Skills

Brand strategy

Campaign planning

Messaging architecture

Content development

Website messaging

Marketing analytics

B2B marketing

Stakeholder management

Job description

HeyDelegate is seeking a strategic Brand & Marketing Lead to shape how the company is known and experienced by US-based clients. You will define positioning, messaging and campaigns, then translate strategy into assets across channels, including LinkedIn, email and the website.

You will work directly with the founder, balancing high-level brand thinking with hands-on execution to deliver measurable growth for a remote team across Africa and the US.