Remote AEO & GEO Lead: AI Discovery Architect

Spring Health; Polska; Hybrid; PLN 180,000 - 260,000; Full time

Benefits offered by this job

Health benefits

401(k) match

Parental leave

Professional development reimbursement

Job summary

Spring Health is seeking an AEO & GEO Lead to own the brand’s AI-powered search and discovery across B2B and D2C audiences. This fully remote role reports to the Senior Director, B2B Content and Communications, and drives an experimentation engine to improve crawlability, visibility, and citations.

You’ll work with Web, Engineering, Data, Marketing and Communications to implement structured data, optimize site structure, and build an end-to-end AEO scorecard linking discovery to traffic, demand

Qualifications

• 5+ years of experience in technical SEO or search visibility, with emphasis on AEO and GEO.
• Hands-on experience with AI-powered search engines (ChatGPT, Gemini, Claude, Perplexity, Google AI).
• Strong understanding of how search engines crawl, index, retrieve, and cite content.
• Technical fluency in structured data, JSON-LD, semantic HTML, site architecture.
• Experimentation mindset: form hypotheses, run experiments, learn, scale.
• Experience with Google Search Console, Semrush, Ahrefs and AI visibility platforms.
• Ability to create/modify content without relying on a traditional editorial process.
• Strong AI fluency and automation to accelerate research and analysis.
• Ability to brief/manage freelancers and internal SMEs to deliver quickly.
• Strong analytical judgment; distinguish signal from noise.
• Ability to work with Web, Engineering, Data, Marketing and Communications teams.
• Track record of building new capabilities without a handbook.
• Demonstrated ability to connect search/AI visibility to pipeline and revenue.

Responsibilities

• Build and own Spring Health’s AEO and GEO strategy for B2B and D2C audiences.
• Test content, page structures, formats, sources and signals to improve AI visibility and citation.
• Monitor how AI/search platforms crawl, index, retrieve and cite Spring Health information.
• Collaborate with Web and Engineering to improve structured data, schema, semantic HTML, internal linking and crawlability.
• Own onsite/offsite content for discovery and experimentation surfaces.
• Extend visibility strategies across third-party platforms and communities influencing AI discovery.
• Maximize long-term discovery value of high-priority content and thought leadership.
• Apply AEO/GEO standards across Spring Health’s digital content ecosystem.
• Build and own the AEO scorecard connecting discovery to traffic and pipeline impact.
• Use AI/automation to accelerate research, content creation, testing and analysis.
• Serve as company-wide expert on AEO and AI discovery.
• Collaborate across teams to turn expertise into AI-findable content.
• Move quickly with AI tools and flexible resources while focusing on strategy and technical work.

Skills

Technical SEO

AI visibility

Structured data

Semantic HTML

Experimentation mindset

Content creation

Freelancer management

Content strategy

Cross-team collaboration

Analytics & measurement

Workflow automation

Team collaboration

Pipeline impact

Tools

Google Search Console

Semrush

Ahrefs

AI visibility platforms

Job description

Spring Health is seeking an AEO & GEO Lead to own the brand’s AI-powered search and discovery across B2B and D2C audiences. This fully remote role reports to the Senior Director, B2B Content and Communications, and drives an experimentation engine to improve crawlability, visibility, and citations.

You’ll work with Web, Engineering, Data, Marketing and Communications to implement structured data, optimize site structure, and build an end-to-end AEO scorecard linking discovery to traffic, demand