Regional Marketing Manager (North Eastern Europe)

Leica Biosystems Poland Sp.z.o.o.; Polska; Hybrid; PLN 180,000 - 320,000; Full time

Job summary

Leica Biosystems, a Danaher company, seeks a Regional Marketing Manager for North Eastern Europe in Poland. You will drive regional growth with a defined marketing strategy, coordinating field plans across Nordics and Eastern Europe and aligning with Sales, distributors, and cross-functional teams.

You will translate market data into actionable insights, support launches, and manage campaigns using MEKKO charts and market models.

Qualifications

• Relevant experience in field marketing or product marketing within healthcare or diagnostics.
• Proven regional marketing experience across Nordics and Eastern Europe.
• Experience with indirect or hybrid channels and distributors.
• Experience in market analysis and integrated campaigns across multiple countries.
• Fluency in English and Polish (written and spoken).
• Willingness to travel regularly across North Eastern Europe.

Responsibilities

• Develop and execute field marketing plans aligning regional needs with global objectives.
• Collaborate with Sales, Commercial, and channel partners to coordinate campaigns and events.
• Translate market data into actionable insights and support product launches.
• Drive regional growth through market analysis, MEKKO charts, and forecasting.
• Support DBS Launch Excellence activities and KPI measurement across the region.

Skills

Field marketing

Product marketing

Market analysis

Campaign execution

English fluency

Polish language

Power BI

Salesforce

Tools

Power BI

Salesforce

Job description

Bring more to life. Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? At Leica Biosystems, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life. At Leica Biosystems, we’re not just shaping the future of cancer diagnostics — we’re transforming lives. Our mission of “Advancing Cancer Diagnostics, Improving Lives” is the driving force behind everything we do. As a global leader with the most comprehensive portfolio spanning from biopsy to diagnosis, we empower clinicians with innovative, reliable solutions so they can give patients timely, accurate answers when they need them most. When you join Leica Biosystems, you’re not just taking a job; you’re becoming part of a passionate team that knows every moment matters when it comes to cancer. You’ll help develop diagnostic solutions that turn anxiety into answers, and aid the acceleration of next‑generation, life‑changing therapies. Surrounded by a diverse and collaborative global community, you’ll be inspired each day to stretch, grow, and make an impact. Learn about the Danaher Business System which makes everything possible.

The Regional Marketing Manager, North Eastern Europe (NEE) is responsible for driving regional growth across North Eastern Europe through a well‑defined marketing strategy. Operating across markets with direct, indirect, and hybrid commercial models, this role develops and executes tactical field marketing plans based on market analysis, customer insights, and current trends, while partnering with commercial and cross‑functional teams to align plans with business targets and deliver measurable impact. This position reports to the Director, EMEA Marketing and is part of the EMEA Regional Marketing Team. The successful candidate will support the North Eastern Europe region.

In this role, you will have the opportunity to:

• Develop and execute field marketing plans that drive growth across North Eastern Europe, aligning regional market needs with EMEA and global business objectives.
• Conduct market research and analyze local trends, customer segments, and competitive positioning across the Nordics and Eastern Europe to identify growth opportunities and shape bottom‑up regional strategy.
• Translate market data into actionable insights using MEKKO charts, market models, and other analytical tools to support decision‑making.
• Collaborate with Sales, Commercial, Business Units, Commercial Development, Marketing Communications, and channel partners to align strategies and execute campaigns, demonstrations, educational events, trade shows, customer symposiums, and thought leadership initiatives across NEE.
• Support regional new‑product launch execution through the DBS Launch Excellence process, working closely with Sales Enablement functions on planning, KPI measurement, and post‑launch analysis.

The essential requirements of the job include:

• Relevant experience in field marketing or product marketing, preferably within healthcare, medical technology, life sciences, or diagnostics.
• Proven regional marketing experience across the Nordics and Eastern Europe is required.
• Demonstrated experience working across indirect or hybrid commercial channels and executing marketing plans with distributors and direct commercial teams is required.
• Demonstrated experience in market analysis, strategy development, and execution of integrated marketing campaigns across multiple countries with differing market dynamics.
• Fluency in English, with strong written and verbal communication skills, is required.
• Also, fluent Polish language - written and spoken.

Travel, Motor Vehicle Record & Physical/Environment Requirements

Ability to travel regularly across North Eastern Europe and, when required, to other EMEA locations for customer visits, partner meetings, internal meetings, product launches, and industry events. A valid driver’s license and acceptable driving record may be required depending on assigned activities.

It would be a plus if you also possess previous experience in:

• Experience in the medical devices or diagnostics sector; knowledge of anatomical pathology is an advantage.
• Experience with market analytics, MEKKO charts, market modelling, Salesforce, or Power BI.

Leica Biosystems, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.

Join our winning team today. Together, we’ll accelerate the real‑life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com. Danaher is a leading global life sciences, biotechnology, and diagnostics innovator, helping to solve many of the world’s most important health challenges, ultimately improving quality of life for billions of people today, while setting the foundation for a healthier, more sustainable tomorrow. The Danaher ecosystem is made up of more than 15 businesses united by a shared commitment to innovate for tangible impact.

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