Regional Communications Specialist

Azelis Group; Poznań; On-site; PLN 110,000 - 170,000; Full time

Job summary

Azelis Group in Poznań seeks an experienced communications professional to lead regional internal and external communications. You will partner with regional leaders to craft messaging, plan campaigns, and safeguard brand standards across channels.

Responsibilities include creating compelling content, managing stakeholder relationships, and supporting digital tools and social media with a focus on engagement and consistency with corporate objectives.

Qualifications

• Bachelor's or Master's degree in communications, journalism, marketing, public relations, or related field.
• 3–5 years of experience in corporate/internal communications or PR.
• Excellent writing, editing, storytelling, and stakeholder management.
• Strong organisational and project management skills.
• Digital proficiency with Microsoft 365 and SharePoint; CRM experience a plus.

Responsibilities

• Cascade group and regional communication initiatives.
• Identify and develop regional communication opportunities (success stories and business updates).
• Safeguard brand and messaging for updates, events and engagement.
• Build relationships with regional leaders for planning and execution.
• Advise stakeholders on messaging and channel selection.
• Distribute press releases; coordinate external communication with leadership.
• Develop regional content for social media and monitor performance.
• Ensure communications align with brand standards and governance.
• Stay informed about trends, tools, and emerging technologies.

Skills

Writing

Editing

Storytelling

Stakeholder management

Communication planning

Project management

Interpersonal skills

Education

Bachelor's or Master's degree in Communications/Journalism/Marketing/Public Relations

Tools

Microsoft 365

SharePoint

Meltwater

Agora Pulse

CRM

Job description

Mission

To give the region a dedicated communications partner - protecting brand visibility and corporate reputation locally while keeping employees and stakeholders connected to the wider business through timely, relevant communication.

Main Accountabilities

Internal communications & engagement

• Cascade Group and regional communication initiatives.
• Actively identify and develop regional communication opportunities (success stories and business updates).
• Safeguard brand and messaging for organisational updates, events and engagement activities.

Stakeholder partnership & support

• Build strong relationships with, and support, regional leaders with communication planning and execution.
• Contribute to PMI phases of acquisitions with onboarding communications, including the development of collateral.
• Advise stakeholders on communication approaches, messaging, and channel selection.

External communications & media relations

• Distribute approved press releases through the official channels.
• Spot opportunities for, and develop content for media interviews, advertorials, and corporate publications.
• Coordinate external communication activities with regional leadership, Group Communications, and relevant business stakeholders.
• Help safeguard consistent application of corporate messaging and brand guidelines.

Social media & digital communications

• Develop regional content for social media channels and coordinate content planning and publishing.
• Digital fluency - help monitor performance and identify opportunities to improve reach and engagement across social and digital channels.
• Support regional content management across digital channels and platforms.

Brand stewardship & communication excellence

• Ensure communications align with brand standards and governance principles.
• Apply communication best practices, templates and guidelines.
• Support the measurement and continuous improvement of communication activities.
• Stay informed about communication trends, tools, and emerging technologies.

Experience & Education

• Education - bachelor's or master's degree in communications, Journalism, Marketing, Public Relations or a related field (or equivalent by experience).
• Experience - 3-5 years of experience in corporate communications, internal communications, public relations, or related fields.
• Communication & stakeholder skills - Strong writing, editing and storytelling skills; strong interpersonal and stakeholder management skills; comfortable working with senior leaders and C-level stakeholders; hands-on, proactive and solution-oriented mindset; strong organisational and project management skills.
• Digital & Systems Experience with Microsoft 365 and SharePoint. Experience with CRM systems, Meltwater and Agora Pulse is an advantage.
• Language skills - Ability to communicate effectively in English, both verbally and in writing, with colleagues, customers, principals, and other stakeholders.

Key Performance Indicators

• Effectiveness of regional communication campaigns.
• Employee engagement and communication reach.
• Timeliness and quality of communication deliverables.
• Media coverage and external visibility.
• Social media engagement and content performance.
• Stakeholder satisfaction.