Regional ComEx & Digital Marketing Manager

Knauf; Jaworzno; On-site; PLN 120,000 - 180,000; Full time

Job summary

Knauf seeks a Regional Commercial Excellence & Digital Marketing Manager to lead digital experience, SEO, social media, marketing automation, and KPI analytics across multiple markets, including Poland. You will drive adoption by partnering with local teams and managing data-driven decisions.

The role requires strategic thinking, project management, and the ability to travel up to 30% in a multinational environment, with English fluency essential.

Qualifications

• Bachelor’s or Master’s in Business/Marketing required.
• Strong analytical skills for data-driven decisions.
• Solid project and program management capabilities in a fast-paced environment.
• Strategic and creative thinker with ability to develop localized adoption measures.
• Fluent in English; ability to travel up to 30%.

Responsibilities

• Drive digital experience and user insights initiatives, including website performance, SEO, social media, marketing automation, digital performance reporting, and asset management.
• Support and implement a commercial excellence toolbox (CRM software, Customer Insight Management, Market Sizing Models, Customer Journey Development).
• Partner with market teams to align adoption strategies, goals, best practices and targets, and track adoption success.
• Monitor KPIs (conversion rates, CPA, pipeline growth) to inform decisions and optimize performance.
• Plan and rollout new commercial and digital to local markets to foster adoption.

Skills

Digital marketing

SEO

Marketing automation

CRM Salesforce

Data analysis

Project management

Strategic thinking

Cross-cultural collaboration

Education

Bachelor’s or Master’s degree in Business/Marketing

Tools

Salesforce

Google Analytics

Marketing automation platforms

Job description

Who are we looking for?

Knauf Gypsum Northern and Eastern Europe (operates in 26 countries, including Nordics, Baltics, Poland, Czech Republic, Romania, Moldova, Ukraine, the Balkans, Greece & Cyprus) is searching for Regional Commercial Excellence & Digital Marketing Manager, who could be based in one of our countries, and who will drive digital experience and user insights initiatives, including website performance, SEO, social media, marketing automation, digital performance reporting, and digital asset management; monitor and analyze KPIs, such as conversion rates, CPA, pipeline growth; plan and rollout new commercial and digital to local markets.

What should you do?

• Drive digital experience and user insights initiatives, including website performance, SEO, social media, marketing automation, digital performance reporting, and digital asset management.
• Support and implementation of a commercial excellence toolbox by example for: CRM software (Salesforce), Customer Insight Management, Market Sizing Models, Customer Journey Development.

• Partner with Commercial Excellence / Digital change owners and market teams to align on adoption strategies, goals, best practices and targets, and continuously track the success of our digital solutions.
• Monitor and analyze key performance indicators (KPIs), including conversion rates, cost per acquisition (CPA), and pipeline growth, to inform decision-making and optimize performance.
• Plan and Rollout new commercial and digital to local markets to foster adoption.

What are your skills & knowledge required?

• Hold a Bachelor’s or Master’s degree in Business Administration, Marketing or related field.
• Strong analytical skills with the competence to conduct data-driven analysis and measure success.
• Solid project and program management capabilities, able to manage multiple priorities in a fast-paced environment.
• A strategic and creative thinker who partners with markets to develop impactful, localized adoption measures, while having a proactive and solution-oriented mindset with a passion for driving change and transformation
• Fluent in English
• Ability to travel (30% of time) and to work in multinational environment.

About Knauf

Knauf is one of the world’s leading manufacturers of modern insulation materials, drylining systems, plasters & accessories, thermal insulation composite systems, paints, floor screed, floor systems, construction equipment and tools. With more than 320 production facilities and sales organizations in over 96 countries, 43,500 employees worldwide, and sales of 15.3 billion Euro, the Knauf Group is offering a range of career opportunities – in Europe, the USA, South America, Asia, and Africa.