Rare Diseases Marketing Manager

AstraZeneca; Województwo mazowieckie; On-site; PLN 120,000 - 180,000; Full time

Job summary

A leading biopharmaceutical company is seeking a Rare Diseases Marketing Manager in Poland. The role involves developing brand strategies, collaborating with stakeholders, and managing budgets for product launches. Candidates should have significant pharmaceutical experience and strong marketing leadership skills. The position offers an opportunity to work with innovative products that make a difference in patients' lives.

Qualifications

• Significant experience in the pharmaceutical industry with strong performance.
• Proven ability to grow market share and launch new products.
• Experience in Rare Diseases is an asset.

Responsibilities

• Leads strategy for assigned brands in the competitive landscape.
• Guides Senior Management regarding investment for performance.
• Develops launch plans and promotional campaigns.
• Implements KOL management for marketing objectives.
• Manages budget for brands and projects.

Skills

Significant pharmaceutical commercial experience

Strong marketing leadership

Building efficient relations

Fluent in English

Strategic & Analytical skills

Excellent Communication skills

Influencing skills

Job description

At AstraZeneca, we are united by a common purpose: to push the boundaries of science to deliver life‑changing medicines. Every day, we make a difference by delivering potentially life‑changing medicines to millions of people worldwide. Our purpose is results‑oriented and so is our approach. Becoming a more agile and creative company means building a dynamic, inspiring culture where we celebrate diverse, bold thinking, are curious, creative, and open to new insights and ways of working.

As we are building our position as a Rare Disease leader, we seek a Rare Diseases Marketing Manager to join our Commercial Team in Poland. The Marketing Manager is a full‑time position, responsible for developing and implementing rare disease brand strategies.

What you will do?

The Marketing Manager will work very closely with the Business Unit Director and National Sales Manager to deploy and adapt the AZ brand strategy to the local market, including tactics and execution.

The Marketing Manager will lead and supervise creation of relevant brands marketing strategies and it’s execution to maximise potential behind RD portfolio.

Responsibilities:

• Leads strategy for assigned brands: brand planning process in context of competitive landscape (message, programs, key initiatives). Ensure clear communication of brand strategy to Field Force.
• Provides guidance to Senior Management Team regarding investment to maximize performance given different context in local markets. Prepare forecast during business planning process, input to Business Unit Director with consistent assumptions
• Develops launch plan & promotional campaign according with brand strategy. Develops and coordinates key programs (e.g. Adherence, Train the Trainer). Engages Brand Team and own activity plan to implement brand strategy
• Develops and implements KOL management for priority marketing objectives
• Buliding cross‑functional cooperation in order to achieve marketing goals
• Manages budget for assigned brands and projects
• Demonstrates business ethics and ensure active respect of company values, business ethics, local laws, policies and Marketing procedures. Ensures all activities and responsibilities are carried out in compliance with the high standards of ethics and integrity required by the Code of Conduct, supporting Policies and Standards and Company Values to protect and enhance long term performance and reputation
• The Sales Manager leads, coaches and develops the team of Key Account Managers, in order to achieve a market leading position by delivering budgeted or above growth, sales, contribution and market share through proactive identification of business opportunities, communicating value propositions aligned to partner needs and objectives and recommending solutions to drive and develop Rare Disease portfolio.
• Other duties within position’s scope, as assigned by Line Manager

Knowledge, Skills & Experience:

• Significant pharmaceutical commercial experience with a strong performance track record
• Strong marketing leadership with a successful track record of growing market share as well as preparing for and successfully launching new products and brands. Creative marketing capabilities together with rigorous commercial business sense
• Building efficient relations with various internal and external stakeholders
• Significant Pharmaceutical experience within Rare Diseases will be an asset
• Fluent in English
• High standards in ethical behaviour
• Strategic & Analytical skills
• Excellent Communication skills - verbal & written
• Influencing skills

Join AstraZeneca and help us deliver life‑changing medicines. Be among our employees who continue to make us an innovation‑driven company that stands firmly among the world’s leaders in biopharmaceuticals. APPLY!

Date Posted: 28-lis-2025

Closing Date: 30-gru-2025

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry‑leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non‑discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.