Programmatic Specialist

Adlook; Województwo mazowieckie; Hybrid; PLN 180,000 - 240,000; Full time

Job summary

Adlook is seeking a Programmatic Campaign Manager to develop and optimise upper- and full-funnel campaigns for clients across Europe and the Americas. You will work with our in-house DSP, driving traffic quality and campaign performance within a collaborative, global team.

You will monitor pacing, troubleshoot issues, and share best practices while communicating clearly with technical and non-technical stakeholders in English and Polish. The role offers a hybrid setup based in Warsaw or nearby.

Qualifications

• Minimum of 2 years in Programmatic or Campaign Management roles in digital advertising.
• Experience with major DSPs (TD, DV360, Xandr, Amazon DSP) is required.
• Strong ability to interpret data using Excel or Google Sheets.

Responsibilities

• Create and optimise upper- and full-funnel campaigns for Europe and the Americas.
• Monitor pacing and delivery to meet client objectives and budgets.
• Investigate performance issues, discrepancies, and tag drop-offs.
• Act as technical liaison to ensure seamless tracking code integration.

Skills

Programmatic

Campaign Management

Data analysis

Excel/Sheets

Bilingual EN/PL

Tools

The Trade Desk

Google DV360

Xandr

Amazon DSP

Job description

You will be responsible for creating and optimising upper- and full-funnel campaigns for clients from Europe and the Americas, based on our in-house DSP. As a member of a team of specialists, you will gain access to in-depth knowledge of programmatic Internet, driving traffic quality optimisation, close cooperation and impact on the shape of DSP.

What You Will Do

• Conduct branding campaigns in a programmatic media buying for global clients, including major brands
• Monitor campaign pacing and delivery to achieve client objectives and budget targets
• Investigate and resolve campaign performance issues, including discrepancies, frequency analyses, publisher and host performance, tag drop-offs, and more
• Act as the primary technical liaison for client-facing teams, to ensure seamless tracking code integration and provide troubleshooting support when needed
• Foster knowledge sharing, training, and the development of best practices within the programmatic team

Our Expectations

• A natural aptitude for learning new products and a strong intuition regarding feature functionality
• Outstanding verbal and written communication, with experience collaborating across diverse teams and stakeholders
• Ability to explain complex concepts to non-technical audiences (also in English)
• Comprehensive understanding of the programmatic landscape, including DSPs, DMPs, RTB, tagging, and bidding
• Exceptional technical aptitude, with the ability to master our DSP and drive continuous client performance improvements
• A minimum of 2 years in Programmatic or Campaign Management roles in digital advertising
• Work experience in any of the following DSPs: The Trade Desk, Google DV360, Xandr, Amazon DSP, or other DSPs
• Strong data interpretation skills using Microsoft Excel, Google Sheets or other data analysis tools
• Fluent Polish and English in both speaking and writing are mandatory
• Location - Warsaw or nearby /hybrid model

Nice To Have

• Experience with Google Analytics, Double Verify, Integral Ad Science and understanding of data configuration, interpretation and practical usage in programmatic campaigns
• Experience in implementing tracking pixels on websites, using for example Google Tag Manager, and understanding of data, triggers, and events configuration

Why ADLOOK

• Collaborate with prestigious tier-one agencies and brands, leveraging your expertise to drive innovative advertising strategies and contribute to their success in the ever-evolving digital landscape
• Make a significant impact at a rapidly growing global company, a part of RTB House group
• Collaborate with exceptional colleagues in a fast-paced, international setting
• Immerse yourself in a friendly, dynamic environment with passionate professionals who love technology and advertising solutions
• Opportunity to work closely with the development team and impact the evolution of the DSP platform
• Cooperation based on either B2B agreement or contract of mandate
• External training budget and foreign languages classes co-founding