Programmatic Specialist

Adlook; Warszawa; Hybrid; PLN 60,000 - 110,000; Full time

Job summary

Adlook is seeking a Programmatic Campaign Specialist to create and optimize upper- and full-funnel campaigns for European and American clients using our in-house DSP. You will collaborate with a global team to drive traffic quality and improve DSP performance.

You will lead branding campaigns, monitor pacing, troubleshoot issues, and ensure effective tracking integrations while sharing knowledge and best practices across the programmatic team.

Qualifications

• Minimum 2 years in programmatic or campaign management roles.
• Strong analytical and data interpretation skills.
• Excellent communication in English and Polish.

Responsibilities

• Conduct branding campaigns in programmatic media buying for global clients.
• Monitor campaign pacing and delivery to meet client objectives and budgets.
• Investigate and resolve campaign performance issues, including discrepancies and tag drop-offs.
• Serve as the primary technical liaison to ensure seamless tracking code integration and troubleshooting support.
• Foster knowledge sharing, training, and best-practices within the programmatic team.

Skills

Programmatic

Campaign Management

Data Analysis

Excel / Google Sheets

English

Polish

Tools

The Trade Desk

Google DV360

Xandr

Amazon DSP

Job description

You will be responsible for creating and optimising upper- and full-funnel campaigns for clients from Europe and the Americas, based on our in-house DSP. As a member of a team of specialists, you will gain access to in-depth knowledge of programmatic Internet, driving traffic quality optimisation, close cooperation and impact on the shape of DSP.

What You Will Do:

• Conduct branding campaigns in a programmatic media buying for global clients, including major brands.
• Monitor campaign pacing and delivery to achieve client objectives and budget targets
• Investigate and resolve campaign performance issues, including discrepancies, frequency analyses, publisher and host performance, tag drop-offs, and more
• Act as the primary technical liaison for client-facing teams, to ensure seamless tracking code integration and provide troubleshooting support when needed
• Foster knowledge sharing, training, and the development of best practices within the programmatic team

Our Expectations:

• A natural aptitude for learning new products and a strong intuition regarding feature functionality
• Outstanding verbal and written communication, with experience collaborating across diverse teams and stakeholders
• Ability to explain complex concepts to non-technical audiences (also in English)
• Comprehensive understanding of the programmatic landscape, including DSPs, DMPs, RTB, tagging, and bidding
• Exceptional technical aptitude, with the ability to master our DSP and drive continuous client performance improvements
• A minimum of 2 years in Programmatic or Campaign Management roles in digital advertising
• Work experience in any of the following DSPs: The Trade Desk, Google DV360, Xandr, Amazon DSP, or other DSPs
• Strong data interpretation skills using Microsoft Excel, Google Sheets or other data analysis tools
• Fluent Polish and English in both speaking and writing are mandatory
• Location - Warsaw or nearby /hybrid model

Nice To Have:

• Experience with Google Analytics, Double Verify, Integral Ad Science and understanding of data configuration, interpretation and practical usage in programmatic campaigns
• Experience in implementing tracking pixels on websites, using for example Google Tag Manager, and understanding of data, triggers, and events configuration

Why ADLOOK:

• Collaborate with prestigious tier-one agencies and brands, leveraging your expertise to drive innovative advertising strategies and contribute to their success in the ever-evolving digital landscape
• Make a significant impact at a rapidly growing global company, a part of RTB House group
• Collaborate with exceptional colleagues in a fast-paced, international setting
• Immerse yourself in a friendly, dynamic environment with passionate professionals who love technology and advertising solutions
• Opportunity to work closely with the development team and impact the evolution of the DSP platform
• Cooperation based on either B2B agreement or contract of mandate
• External training budget and foreign languages classes co-founding