Product Marketing Manager, Vehicle Diagnostics

ZF Group; Warszawa; Hybrid; PLN 180,000 - 300,000; Full time

Benefits offered by this job

Flexible working hours

Hybrid mode of work (home office and 2

Private medical care (Lux Med)

Life insurance

Mulitisport Card and Cafeteria System

Annual bonus and Global Referral Progr

Job summary

ZF Group in Warsaw is seeking a Product Marketing Manager for Vehicle Diagnostics to lead product marketing strategies and market positioning for our workshop digitalization solutions. You will bridge product, marketing, and sales to drive launches, enablement, and growth across channels.

You will analyze markets, define messaging, create sales tools, and collaborate with cross-functional teams to optimize go-to-market plans and measure performance against key metrics.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 8+ years of experience in product marketing or related role, preferably in SaaS, Tech, or Automotive industries.
• Strong communication and stakeholder management skills with ability to influence both technical and non-technical audiences.

Responsibilities

• Develop and execute comprehensive product marketing strategies to support product launches, market penetration, and revenue growth.
• Lead cross-functional marketing initiatives and shape product positioning and messaging across channels.
• Conduct market analysis, competitive research, and gather customer insights to inform product strategy and positioning.
• Create and deliver sales tools, presentations, and content to support the sales team in communicating product value.
• Collaborate with product management, sales, and engineering to align on product vision and go-to-market plans.
• Develop high-quality sales collateral, blog posts, and other marketing materials; collaborate with external agencies for content like whitepapers.
• Define and track key metrics for product marketing initiatives and optimize strategy accordingly.

Skills

Strong communication

Stakeholder management

English fluency

Education

Bachelor’s degree in Marketing or Business

Job description

Product Marketing Manager, Vehicle Diagnostics

Job Description

The Product Marketing Manager plays a vital role in driving and implementing market analysis for our software solutions tailored for workshop digitalization. This role builds the bridge between product & marketing/sales teams, providing comprehensive product understanding, market insights, and strategic direction to ensure our solutions’ competitive edge and effective market positioning.

Your tasks as Product Marketing Manager:

• Develop and execute comprehensive product marketing strategies to support product launches, market penetration, and revenue growth.
• Lead cross-functional marketing initiatives and work autonomously to shape product positioning and messaging across various channels.
• Conduct market analysis, competitive research, and gather customer insights to inform product strategy and positioning.
• Create and deliver effective sales tools, presentations, and content to support the sales team in communicating product value and driving growth.
• Work closely with product management, sales, and engineering teams to ensure alignment on product vision, go-to-market plans, and customer needs.
• Develop high-quality sales collateral, blog posts, and other marketing materials. Collaborate with external agencies to produce expert content such as research reports, case studies, and whitepapers.
• Define and track key metrics for product marketing initiatives, analyzing performance data to continually optimize strategy and execution.

Your Profile as Product Marketing Manager:

• Bachelor’s degree in Marketing, Business, or a related field, combined with relevant experience in Product Marketing, Marketing Strategy, or Brand Management.
• 8+ years of experience in product marketing or a related role, preferably in SaaS, Tech, or Automotive industries, with strong ability to work independently and manage multiple competing priorities.
• Strategic, data-driven thinker with experience shaping product marketing strategies in structured environments and managing complex, cross-functional initiatives with strong attention to detail.
• Strong communication and stakeholder management skills, with the ability to influence and engage both technical and non-technical audiences.
• Experience collaborating with sales teams to develop enablement tools and training is a plus.
• Fluent in English; Polish is optional.

What you can expect:

You will work in an open and transparent corporate culture where ownership, accountability, diversity, and respect are important values. Our employees are passionate about their jobs and believe that team spirit and fun are at the heart of our success. We foster an environment with healthy self-reflection and continuous improvement, where outside ideas are genuinely valued, and every team member can influence decisions and question current norms.

• Flexible working hours
• Hybrid mode of work (home office and work on premises)
• Private medical care (Lux Med)
• Life insurance
• Mulitisport Card and Cafeteria System
• Annual bonus and Global Referral Program