product marketing manager for insurance software

Enfint; Warszawa; Hybrid; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Private medical care

Cafeteria system

Hybrid work model

Job summary

Comarch ищет опытного маркетолога для управления линейкой Insurance и разработки годового плана на рынке Benelux и Швейцарии. Ваша задача — сформировать позиционирование, материалы кампаний и развивать лид‑pipeline с отчетностью раз в месяц.

Успешный кандидат обладает опытом B2B-маркетинга в сфере технологий/финансов, навыками работы с AI‑инструментами и аналитикой эффективности кампаний. Гибридный режим работы после онбординга, конкурентные условия.

Qualifications

• 4+ года B2B-маркетинга или управления маркетингом в софте/финансовых услугах.
• Полная ответственность за позиционирование, программы и коммерческие результаты.
• Опыт работы с AI-инструментами и созданием материалов для кампаний.

Responsibilities

• Владение позицией, сообщениями и годовым маркетинговым планом по линейке Insurance.
• Формирование и руководство небольшим production‑team для масштабирования бизнеса.
• Контроль конверсий и создание материалов кампаний: презентации, лендинги, email‑серии.
• Проверка внешних заявлений по источникам перед публикацией; участие в конференциях.

Skills

B2B маркетинг

Маркетинг-менеджмент

AI-инструменты

Аналитика

English proficiency

Education

Степень в маркетинге/бизнесе/экономике или смежной области

Tools

HubSpot

Google Workspace

CRM-платформы

Job description

Описание:

Comarch provides innovative IT systems for the financial sector, including Insurance products for regulated enterprise markets.

Задачи:

• Own positioning, messaging, and the annual marketing plan for the Insurance product line across Benelux and Switzerland, aligned with Sales priorities; Build a small production team as the business scales; Own a measurable pipeline contribution target and report it monthly through the marketing platform; Create campaign materials, including presentations, landing pages, email sequences, and articles, using AI workflows; Verify every external claim against source material before publication; Drive the marketing side of growing AI-related product sales to the existing client base; Convert installed-base relationships and product depth into qualified opportunities; Plan and deliver the sector’s flagship Q4 industry conference presence end-to‑end; Define the conference concept, target accounts, and content; Coordinate on‑site delivery with agency support; Manage post‑event lead qualification and follow‑up; Build expert publications with product organization SMEs for a conservative, regulated buying audience; Maintain the Insurance section of the product knowledge base, including verified claims, references, and competitive positioning; Operate within shared brand and quality standards, campaign processes, and event‑to‑pipeline reporting disciplines.

Требования:

• 4+ Years of B2B product marketing or marketing management experience in software, technology, or financial services; Full ownership of positioning, programs, and commercial results rather than execution of others’ briefs; Ability to act as a dedicated marketing owner and proactively drive initiatives independently; Hands‑on experience with AI tools, including LLM‑based writing and research assistants and AI image generation; Ability to independently produce campaign‑ready materials to a strictly verified‑facts standard for a regulated industry; Working knowledge of marketing automation or CRM platforms, preferably HubSpot; Experience with campaigns, nurture sequences, landing pages, and pipeline reporting; Confident use of analytics to track campaign success; Ability to work as a peer with senior Sales leadership; Ability to extract expertise from the product organization; Experience managing complex, deadline‑fixed projects such as a full conference or trade‑show presence; English C1+; Degree in marketing, business, economics, or a related field, or equivalent experience; Proficiency with Google Workspace or MS Office; Nice to have: Domain experience in insurance or insurtech, familiarity with how regulated enterprises evaluate AI capabilities, experience with thought‑leadership and white‑paper work alongside subject‑matter experts, experience with account‑based marketing approaches and tooling, webinar or event platforms, and CMS basics.

Условия:

• Private medical care with Allianz for the employee and loved ones; Cafeteria system with funding options for a Multisport card, culture, leisure, sports, and shopping; Hybrid work model after onboarding: 2 days remote and 3 days in the office; Access to advanced AI tools and Google Workspace; Collaboration with diverse competency teams; Professional growth and impact on business decisions.