Product Manager, In-store Execution & Next Best Action

gsknch; Poznań; On-site; PLN 120,000 - 180,000; Full time

Job summary

Haleon seeks an In-store Execution & NBA Product Manager to lead the product strategy, roadmap and value delivery for in-store execution and AI-powered Next Best Action capabilities across global markets.

You will collaborate with Commercial, Engineering, Data Science and Design teams to embed AI/ML insights into frontline workflows, drive adoption, measure impact on sales, availability and visibility, and mentor junior product managers.

Qualifications

• Strong commercial acumen and product judgement.
• Experience leading cross-functional delivery teams.
• Ability to balance business value, usability, scalability and long-term product sustainability.

Responsibilities

• Define product vision and strategy for In-store Execution & NBA.
• Align OKRs and success metrics to sales effectiveness and Perfect Store outcomes.
• Maintain product backlog and coordinate with engineering, design and business stakeholders.
• Lead quarterly planning and define the quarterly product increment.
• Manage cross-functional delivery across multiple squads and vendors.

Skills

Product management

Strategy & roadmaps

Cross-functional collaboration

Data literacy

AI/ML understanding

Analytics

Job description

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role

As the In-store Execution & Next Best Action (NBA) Product Manager, you will be accountable for the product strategy, roadmap and value delivery of Haleon's In-store Execution and NBA capabilities.

This role sits within Haleon's Go-To-Market Transformation programme, a strategic multi-year initiative focused on transforming how we engage customers, pharmacies, healthcare professionals and retail partners through digitally enabled commercial capabilities.

In-store Execution & NBA is one of the programme's key transformation areas, enabling field sales representatives, merchandisers and commercial teams to make better decisions during store visits and improve product availability, visibility and sales performance.

The product combines retail execution workflows, image recognition, analytics and AI-powered recommendations to help frontline teams identify opportunities, prioritise actions and improve commercial performance across global markets.

You will sit at the intersection of commercial strategy, field execution, data and AI, delivering technology and data products that support retail execution excellence and Next Best Action recommendations for field teams.

This is a high-visibility role with direct exposure to Commercial Leadership and ownership of a strategic capability that directly influences execution quality, sales effectiveness and business outcomes.

You will operate with a high degree of autonomy, mentor junior Product Managers and collaborate closely with Commercial, Engineering, Data Science and Design teams to shape how AI and machine learning are embedded into frontline workflows.

This role requires strong commercial acumen, product judgement and data literacy, alongside the ability to balance business value, usability, scalability and long-term product sustainability.

Key responsibilities

• Product Vision, Strategy & Alignment
• Defines the product vision and strategy for In-store Execution & NBA, ensuring alignment to the broader Go-to-Market Transformation strategy & outcomes.
• Support the definition and tracking of product OKRs and success metrics aligned to improvements in sales effectiveness, retail execution quality and Perfect Store performance.
• Maintain a strong understanding of business goals, customer needs and market opportunities to inform product decisions.
• Collaborates with business stakeholders to align on priorities and outcomes.
• Ensures In-store Execution and NBA capabilities are integrated into the wider commercial product ecosystem, including retail execution, sales enablement and analytics solutions.
• Tracks retail AI/ML trends and the competitive landscape to keep the product strategy relevant and differentiated.
• Prioritisation & Roadmap Planning
• Translate strategic objectives, customer needs / pain points into clearly defined product Initiatives, Features and Epics.
• Maintain and manage the product backlog, ensuring work is prioritised based on customer value, business impact and strategic goals.
• Work closely with engineering, design and business stakeholders to balance priorities, capacity and delivery timelines.
• Lead quarterly planning activities to define and plan the quarterly product increment to be delivered.
• Communicate product priorities, roadmap updates and trade-offs to relevant stakeholders.
• Delivery & Execution
• Lead the partnership with retail execution vendors to measure shelf performance using image recognition technology, enabling visibility of availability, compliance and execution in stores.
• Lead the partnership with Technical Services, Data Science and ML Engineering teams to design, build and scale AI-powered recommendation capabilities that help field teams identify the most impactful actions during store visits.
• Own and manage a complex, cross-functional delivery spanning multiple squads - set priorities that balance short-term execution with long-term platform investment.
• Lead delivery of product initiatives from discovery through to launch and adoption.
• Manage dependencies, risks and issues across teams to ensure successful delivery.
• Experience & Design
• Partn