Product Manager, Digitise the Expert Representatives Experience

gsknch; Poznań; On-site; PLN 180,000 - 240,000; Full time

Job summary

Haleon in Poznań is seeking a Product Manager for Digitising the Expert Representative Experience to define the product strategy, roadmap and value delivery of digital experiences enabling Expert Representatives to engage with Healthcare Professionals globally.

You will collaborate with Marketing Transformation, Engineering, Data and Design to deliver end-to-end digital experiences that support field teams and drive commercial impact, with autonomy to mentor junior PMs.

Job description

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role

As the Product Manager, Digitising the Expert Representative Experience, you will be accountable for the product strategy, roadmap and value delivery of the digital experiences and capabilities that enable our Expert Representatives globally to engage with Healthcare Professionals (HCPs), including dentists and pharmacists.

Expert Representatives are Haleon field-based professionals who engage directly with healthcare professionals to build awareness, advocacy and recommendation of our products. The product portfolio includes CRM, field engagement, workflow and AI-enabled capabilities that support these interactions.

You will sit at the intersection of commercial strategy, expert marketing, field execution and AI, delivering technology and data products that help Expert Representatives plan, execute and optimise meaningful interactions with HCPs, driving commercial impact and customer engagement.

This role owns a strategic product area within Haleon's broader Go-to-Market Transformation agenda and plays a key role in improving how field teams engage with healthcare professionals globally.

This is a high-visibility role with direct exposure to Commercial and Marketing Leadership, owning a strategic capability that supports Haleon's ambition of reaching 1 billion consumers by 2030.

You will operate with a high degree of autonomy, mentor junior Product Managers, and collaborate closely with colleagues across Product Management, Marketing Transformation, Engineering, Data and Design teams to deliver end-to-end digital experiences for HCPs and the field teams who support them.

Key responsibilities :

• Product vision, strategy & alignment

  Define the product vision and strategy for Digitising the Expert Representative Experience, ensuring alignment with the broader Go-to-Market Transformation and Expert Marketing strategy and outcomes.

  Support the definition and tracking of product OKRs and success metrics aligned to improvements in sales efficiency, effectiveness and execution quality, including meaningful engagements that drive recommendation.

  Maintain a strong understanding of business goals, customer needs and market opportunities to inform product decisions.

  Collaborate with business stakeholders to align on priorities and outcomes.

  Ensure the Expert Representative capability is integrated into the wider omnichannel expert engagement ecosystem, including CRM, field engagement and related commercial platforms.

• Prioritisation & roadmap planning

  Translate strategic objectives and customer needs into clearly defined product initiatives, features and epics.

  Maintain and manage the product backlog, ensuring work is prioritised based on customer value, business impact and strategic goals.

  Work closely with Engineering, Design and business stakeholders to balance priorities, capacity and delivery timelines.

  Lead quarterly planning activities to define and plan quarterly product increments.

  Communicate product priorities, roadmap updates and trade-offs to relevant stakeholders.

• Delivery & execution

  Own and manage a complex, cross-functional delivery spanning multiple squads, setting priorities that balance short‑term execution with long‑term platform investment.

  Partner with Technical Services and Data teams to establish the data foundations required to enable reporting, analytics and AI‑powered use cases within expert engagement.

  Lead delivery of product initiatives from discovery through launch and adoption.

  Manage dependencies, risks and issues across teams to support successful delivery.

• Experience & design

  Partner with Product Experience and Design teams to deliver effective end-to‑end experiences for internal users, including Expert Representatives, Inside Sales and other commercial field teams.

  Work with Experience and Design teams to translate complex business challenges into product strategy, requirements and success metrics.

  Use customer insights, feedback and data to inform product decisions and prioritisation.

  Support the transition of successful concepts and pilots into scalable product capabilities.

  Ensure re