Premium Marketing Lead

Solid Company; Polska; Hybrid; PLN 210,000 - 330,000; Full time

Job summary

Solid Company is seeking a Senior Growth Lead to own the growth of Incogni Concierge end to end—driving demand, acquisition, and revenue.

You will build and test GTM strategies across affluent and high-net-worth audiences, develop partnerships, and align with Product, Marketing, and Sales to optimize the funnel and unit economics as the product scales.

Qualifications

• Proven experience owning real commercial outcomes-revenue, demand, acquisition-not just shipping projects or campaigns
• Proven experience building or scaling a new product, market, or revenue stream from an early stage
• Strong commercial instincts and the drive to take an opportunity from idea to money in the bank
• A knack for building go-to-market strategies and knowing which customers, channels, and sales models can scale
• Real partnership and business development skill-finding the opportunity, building the relationship, negotiating, and making it pay off
• Customer-first mindset and patience to understand what demanding people really need
• Ability to work closely with Product and shape the roadmap without owning it
• Strong analytical thinking-funnels, conversion, unit economics, experimentation
• High autonomy and low ego-bringing teams together and caring about outcomes over turf
• Comfort with ambiguity, building the foundations as you go
• Experience with affluent or high-net-worth customers, premium services, wealth management, financial services, cybersecurity, privacy, or insurance is valuable but not a prerequisite

Responsibilities

• Own the growth of Incogni Concierge end to end—demand, acquisition, and revenue
• Build the go-to-market strategy across audiences, from self-directed affluent customers to business owners, executives, and family offices
• Test the right mix of direct acquisition, consultative sales, upsell, and partnerships to define how the product is sold
• Build partnerships that turn into real revenue across wealth management, financial advisors, insurance, executive networks, and cybersecurity
• Work with Acquisition, Lifecycle, Brand, PR, Sales, and Customer Success teams to grow Concierge faster
• Get close to customers-learn their concerns, buying behavior, objections, and willingness to pay-and feed that back into the product
• Build a clear view of the funnel and unit economics, and move resources toward what works
• Spot opportunities for Concierge to grow into a broader business for affluent customers
• Build the team around the opportunity as it scales

Job description

• Own the growth of Incogni Concierge end to end-demand, acquisition, and revenue
• Build the go-to-market strategy across audiences, from self-directed affluent customers to business owners, executives, and family offices
• Test the right mix of direct acquisition, consultative sales, upsell, and partnerships to define how the product is sold
• Build partnerships that turn into real revenue across wealth management, financial advisors, insurance, executive networks, and cybersecurity
• Work with Acquisition, Lifecycle, Brand, PR, Sales, and Customer Success teams to grow Concierge faster
• Get close to customers-learn their concerns, buying behavior, objections, and willingness to pay-and feed that back into the product
• Build a clear view of the funnel and unit economics, and move resources toward what works
• Spot opportunities for Concierge to grow into a broader business for affluent customers
• Build the team around the opportunity as it scales

Kogo poszukujemy?

• Proven experience owning real commercial outcomes-revenue, demand, acquisition-not just shipping projects or campaigns
• Proven experience building or scaling a new product, market, or revenue stream from an early stage
• Strong commercial instincts and the drive to take an opportunity from idea to money in the bank
• A knack for building go-to-market strategies and knowing which customers, channels, and sales models can scale
• Real partnership and business development skill-finding the opportunity, building the relationship, negotiating, and making it pay off
• Customer-first mindset and patience to understand what demanding people really need
• Ability to work closely with Product and shape the roadmap without owning it
• Strong analytical thinking-funnels, conversion, unit economics, experimentation
• High autonomy and low ego-bringing teams together and caring about outcomes over turf
• Comfort with ambiguity, building the foundations as you go
• Experience with affluent or high-net-worth customers, premium services, wealth management, financial services, cybersecurity, privacy, or insurance is valuable but not a prerequisite