paid social specialist for mobile travel data

Saily; Warszawa; À distance; PLN 150 000 - 420 000; Plein temps

Avantages offerts par ce poste

Extended vacation days

Private health insurance (Poland/Lithu

Free subscriptions (Calm, Headspace)

Résumé du poste

Saily ищет специалиста по Paid Social для глобального роста. Вы будете отвечать за стратегии привлечения пользователей, управление бюджетами и оптимизацию конверсий на Meta, TikTok и X. Требуется опыт в B2C, аналитический подход и владение MMPs.

Работа удаленная с международной архитектурой кампаний; возможны командировки и координация с кросс-функциональными командами. Условия включают расширенный пакет отпуска и страховку.

Qualifications

• Минимум 3 года опыта в перформанс- или growth-маркетинге
• Глубокий опыт в Meta и TikTok Ads
• Опыт работы с бюджетами в B2C и крупными суммами
• Умение масштабировать paid social через данные и тестирование
• Опыт работы с MMPs, SKAN и конверсионными API
• Опыт использования AI-инструментов для оптимизации процессов

Responsabilités

• Ведение paid social кампаний глобально, основное на Meta, TikTok и X; оптимизация CAC и ROAS
• Управление и масштабирование кампаний с многомиллионными бюджетами
• Создание дорожной карты экспериментации по аудиториям, креативам и лендингам
• Сотрудничество с Creative, Analytics, BI, Product и CRM для роста LTV
• Мониторинг показателей и рыночных трендов; выявление рисков и возможностей
• Анализ данных, прогнозирование и стратегическое влияние на бизнес
• Использование AI для автоматизации процессов и постановки стандартов

Connaissances

Paid Social

Performance маркетинг

Growth

User Acquisition

Meta Ads

TikTok Ads

Аналитика

Кросс-канальная оптимизация

AI в маркетинге

Outils

AppsFlyer

Adjust

AI/Ml инструменты

Description du poste

Описание:

Saily provides fast, secure mobile data plans for travelers in more than 200 countries, without roaming charges or physical SIM cards. Its eSIM is recognized as Lonely Planet’s #1 eSIM and is powered by NordVPN.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

Задачи:

• Own Paid Social performance and growth for Saily across global markets, primarily on Meta, TikTok, and X Translate business goals into user acquisition strategies that drive app installs, first purchases, and revenue at efficient CAC and ROAS


• Manage, optimize, and scale campaigns with seven-figure monthly budgets, allocating spend to maximize growth


• Build and run an ongoing experimentation roadmap across audiences, creatives, messaging, bidding strategies, campaign structures, app store experiences, and landing pages


• Partner with Creative, Analytics, BI, Product, and CRM teams to improve creative performance and conversion rates and grow user lifetime value


• Monitor campaign performance and broader business context, including seasonality, travel trends, and market dynamics, and identify opportunities, risks, and growth levers


• Analyze performance and business data to uncover growth opportunities, forecast outcomes, and shape strategic decisions


• Use AI to optimize and automate Paid Social processes, including creative production and testing, reporting, analysis, and campaign management, and help set team standards for AI use


• Challenge the status quo, evaluate and relaunch channels such as Snapchat and AppLovin, test new acquisition approaches, and define how Paid Social supports wider Growth Team goals


• Keep up with platform changes, privacy and measurement updates, and industry trends

Требования:

• At least 3 years of experience in performance, growth, or user acquisition marketing


• Strong hands-on expertise in Meta and TikTok Ads


• Experience managing high six- or seven-figure monthly budgets in a B2C environment


• Proven ability to scale paid social profitably through data-driven strategy, creative testing, and budget management


• Strong analytical mindset and experience with experimentation, incrementality, and full-funnel optimization from impression to purchase


• Understanding of mobile app measurement, including MMPs such as AppsFlyer and Adjust, SKAN, and conversion APIs


• Hands-on experience using AI tools to optimize marketing workflows and curiosity about automating and improving work


• Commercial mindset focused on business outcomes, ROAS, LTV, and growth opportunities


• Strong ownership, communication, and collaboration skills, with the ability to work effectively across stakeholders


• Fluent in English and able to drive results independently

Будет плюсом: X Ads experience, Snapchat Ads, AppLovin or other mobile and programmatic UA channels, global campaigns across diverse markets, experience with mobile apps, travel, consumer subscription, or e-commerce products

Условия:

• Extra vacation days, sick days, and time off when needed


• Private health insurance fully covered in Lithuania and Poland


• Free Calm, Headspace, and Mindletic subscriptions, plus resilience and mindfulness training


• In-house gyms, sport cards, online workouts, and personal guidance


• Company-wide workation trip abroad


• Birthday, wedding, and new family member gifts


• Children's summer camps and schedule flexibility for parents


• Team-building activities and company events


• Access to the Vilnius HQ’s coffee bar, open gyms, kids' room, music room, and massage chairs