Omnichannel Marketing Lead | Data-Driven Campaigns

Chiesi Group; Województwo mazowieckie; On-site; PLN 70,000 - 90,000; Full time

Job summary

A leading pharmaceutical company in Poland is seeking an experienced professional to design and implement personalized multichannel campaigns. This role requires collaboration with marketing teams and defines KPIs to monitor campaign performance. Candidates must have at least 5 years of experience in omnichannel roles, strong analytical skills, and advanced MS Office capability, particularly in Excel and PowerBI. An advanced degree in Marketing or related fields is preferred.

Qualifications

• Minimum 5 years of experience in Omnichannel/Digital roles.
• Ability to translate complex data into clear recommendations.
• Advanced English proficiency.

Responsibilities

• Design and implement personalized multichannel campaigns.
• Collaborate with marketing teams for campaign improvement.
• Define campaign KPIs and monitor performance.

Skills

Omnichannel campaign management

Data analysis

KPI setting

Customer profiling

MS Excel

PowerBI

CRM knowledge

Interpersonal skills

Influencing skills

Education

University degree in Marketing, Business, Digital, or related field

Tools

MS Office

CRM software

Job description

A leading pharmaceutical company in Poland is seeking an experienced professional to design and implement personalized multichannel campaigns. This role requires collaboration with marketing teams and defines KPIs to monitor campaign performance. Candidates must have at least 5 years of experience in omnichannel roles, strong analytical skills, and advanced MS Office capability, particularly in Excel and PowerBI. An advanced degree in Marketing or related fields is preferred.