Marketing Specialist KFC

Mysushishop; Wrocław; On-site; PLN 60,000 - 90,000; Full time

Benefits offered by this job

Annual bonus up to 10%

Multisport card

Private medical care

25% discount in our restaurants andcaf

Job summary

KFC Poland is seeking a proactive Marketing Specialist to join the Poland Marketing Team. In this role, you will drive social media and local marketing activities that strengthen brand engagement, support restaurant growth, and contribute to business results.

You will manage KFC Poland's social media on Facebook, Instagram, and TikTok; lead content production, influencer programs, and local activations; manage budgets related to social media and partnerships; and coordinate with agencies and

Qualifications

• Minimum 3 years of experience in a similar marketing role.
• Experience in social media management, influencer marketing, and campaign execution.
• Ability to coordinate multiple marketing initiatives in a fast-paced environment.
• Analytical mindset with the ability to translate data into actionable insights.
• Very good command of English.
• Proactive, organized, and results-oriented approach.
• Professional development in a global organization.
• Cooperation based on an employment contract.
• Annual bonus – up to 10% of yearly earnings.
• Attractive benefits package including Multisport card, private medical care, 25% discount in restaurants and cafés.

Responsibilities

• Manage KFC Poland's social media presence across Facebook, Instagram, and TikTok.
• Lead content production, influencer marketing programs, and social activations to support campaigns.
• Manage budgets related to social media, influencer partnerships, and directional signage, ensuring effective use of resources.
• Support local marketing initiatives, including new restaurant openings, remodels, and competitive activities.
• Coordinate cooperation with agencies, influencers, and external partners.
• Monitor campaign performance, leverage social listening insights, and recommend optimizations to maximize effectiveness and protect brand reputation.

Skills

Social media management

Influencer marketing

Campaign execution

Content production

Analytical mindset

English proficiency

Job description

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We are looking for a proactive and results-driven Marketing Specialist to join the KFC Poland Marketing Team. In this role, you will be responsible for driving social media and local marketing activities that strengthen brand engagement, support restaurant growth, and contribute to business results.

Responsibilities

• Manage KFC Poland's social media presence across Facebook, Instagram, and TikTok, delivering engaging content and supporting brand awareness and consumer engagement,
• Lead content production, influencer marketing programs, and social activations to support national campaigns,
• Manage budgets related to social media, influencer partnerships, and directional signage, ensuring effective use of resources,
• Support local marketing initiatives, including new restaurant openings, remodels, and competitive activities,
• Coordinate cooperation with agencies, influencers, and external partners,
• Monitor campaign performance, leverage social listening insights, and recommend optimizations to maximize effectiveness and protect brand reputation.

Requirements for Candidate

• Minimum 3 years of experience in a similar marketing role,
• Experience in social media management, influencer marketing, and campaign execution,
• Ability to effectively coordinate multiple marketing initiatives in a fast-paced environment,
• Analytical mindset with the ability to translate data into actionable insights,
• Very good command of English,
• Proactive, organized, and results-oriented approach.
• Professional development in a global organization,
• Responsible role building valuable work experience, opportunity to create and implement innovative solutions,
• Supportive Environment: Work with a close-knit, diverse team where knowledge is shared, and growth is encouraged,
• Cooperation based on an employment contract,
• Annual bonus – up to 10% of yearly earnings,
• Attractive benefits package (including Multisport card, private medical care, 25% discount in our restaurants and cafés, and more).