Marketing Manager

Franke Group; gmina Raszyn; Hybrid; PLN 180,000 - 300,000; Full time

Benefits offered by this job

Medicover private medical care

MultiSport card

Life insurance

Eyewear allowance

Employee discounts on Franke products

Hybrid working model

Job summary

Franke is seeking an experienced Marketing Manager in Poland to shape the local marketing strategy, strengthen the brand, and support business and sales objectives. The role requires navigating an international, matrix-driven environment while balancing global strategy with local market needs.

The ideal candidate will lead a marketing team, drive digital and BTL campaigns, manage the showroom, and collaborate with central teams and partners. Hybrid work arrangement is offered.

Qualifications

• Minimum of 8 years in marketing including at least 4 years in a managerial position.
• Experience in an international company operating within a matrix organization.
• Experience in marketing durable consumer goods or related industries is an advantage.
• Hands-on experience in developing marketing strategies and running integrated digital and BTL campaigns.
• Strong knowledge of digital marketing and e-commerce tools.
• Proven ability to lead teams and collaborate across multiple functions.
• Fluent English (C1) required.

Responsibilities

• Develop and execute the local marketing strategy in line with the global strategy.
• Manage the Franke brand and lead BTL and digital marketing campaigns.
• Drive digital marketing initiatives including e-commerce, SEO, GEO/AEO, and email marketing.
• Partner with the Sales team on trade marketing projects and sales activation initiatives.
• Develop and manage the Franke showroom.
• Manage the marketing budget and monitor the effectiveness of activities.
• Collaborate with central marketing, external agencies, and partners.
• Lead, develop, and inspire the local Marketing team.

Skills

Marketing leadership

Digital marketing

E-commerce

Brand management

Team leadership

English (C1)

Job description

About Franke

We, the Franke company with its three divisions, are a world's leading supplier of products and services for domestic kitchens, the professional foodservice systems and the convenience store sector as well as for professional coffee making. With around 60 companies, we are at home on five continents. Over 8,000 employees constantly take on new perspectives to identify opportunities and turn them into inspiring, innovative solutions for tomorrow’s demands.

The Franke Home Solutions division is the world’s leading provider of smart systems for domestic kitchens. Drawing on a long history of reliability and expertise, we help our partners enhance their businesses and provide outstanding kitchen and cooking experiences to our consumers by offering complete solutions for food preparation and cooking.

About The Job

Join Franke - Home Solutions and take responsibility for the development of one of the most recognized brands in the kitchen solutions industry. We are looking for an experienced Marketing Manager who will shape the local marketing strategy, strengthen the brand’s market position, and effectively support the achievement of business and sales objectives.

This role is ideal for someone who can build influence, confidently recommend solutions, and navigate an international environment while maintaining the right balance between global strategy and local market needs.

Your tasks

• Develop and execute the local marketing strategy in line with the global strategy.
• Manage the Franke brand and lead BTL and digital marketing campaigns.
• Drive digital marketing initiatives, including e-commerce, SEO, GEO/AEO, and email marketing.
• Partner with the Sales team on trade marketing projects, promotional campaigns, and sales activation initiatives.
• Develop and manage the Franke showroom.
• Manage the marketing budget and monitor the effectiveness of marketing activities.
• Collaborate closely with the central marketing team, external agencies, and key business partners.
• Lead, develop, and inspire the local Marketing team.

Requirements

• Minimum of 8 years of marketing experience, including at least 4 years in a managerial position.
• Experience gained in an international company operating within a matrix organization.
• Experience in marketing durable consumer goods (experience in home solutions, home appliances, or related industries will be an advantage).
• Hands-on experience in developing marketing strategies and running integrated digital and BTL campaigns.
• Strong knowledge of digital marketing and e-commerce tools.
• Proven ability to lead teams and operate effectively in an environment requiring collaboration across multiple parties and functions.
• Fluent English (minimum C1 level).

What we offer you

• A key role in developing the Franke brand within the Home Solutions division in the Polish market.
• High level of autonomy and a real impact on marketing direction and decision-making.
• Collaboration with international teams and participation in global projects.
• The opportunity to build and develop your own team.
• A comprehensive benefits package, including Medicover private medical care, MultiSport card, life insurance, eyewear allowance, social benefits, financial support for the birth or adoption of a child, employee discounts on Franke products, and access to a benefits platform.
• Hybrid working model (3 days in the office, 2 days remote).

Contact details

For more information see: www.franke.com