Marketing Operations and CRM Expert (Hubspot)

Userc Dehradun; Polska; Hybrid; PLN 180.000 - 240.000; Vollzeit

Benefits dieser Stelle

Healthcare insurance

Wellness support

Time off

Zusammenfassung

Docplanner is hiring a Marketing Operations and CRM Expert (HubSpot) to manage and optimize our core marketing tech stack across European markets, with a focus on HubSpot and Salesforce integrations. You will design AI-powered workflows and scalable processes to boost marketing efficiency.

You will collaborate with cross-functional teams, own data quality and automation projects, and help drive GDPR-compliant marketing operations globally from a remote position in Europe.

Qualifikationen

• Degree in marketing, computer science, business, or a related field.
• Proficient knowledge of marketing automation (HubSpot required).
• Experience with Salesforce HubSpot sync is a plus.
• Interest in applying AI to marketing operations is a plus.
• Strong analytical skills and attention to detail.

Aufgaben

• Configure and optimize marketing systems for scalability and performance.
• Lead AI-powered workflows, agents, and automation initiatives.
• Maintain HubSpot–Salesforce sync and data integrity.
• Develop predictive lead scoring models to improve prioritization.
• Document processes and train users on best practices.
• Manage CRM records, properties, lists, and permissions.
• Collaborate with internal teams to identify improvements.
• Ensure GDPR compliance in marketing data.

Kenntnisse

HubSpot

AI in marketing

Predictive lead scoring

Data enrichment

Salesforce sync

Marketing automation

Ausbildung

Marketing/CS/Business degree

Tools

HubSpot

Salesforce

Jobbeschreibung

Home › Jobs › Marketing Operations and CRM Expert (Hubspot)

Location Poland

Job type Full-Time

Posted 17 Oct 2026 (1 day ago)

Region Europe

Category Marketing & Sales

Source Jobicy

Work mode Remote

Company Description

At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters: caring for their patients.

Learn more about our products here: pro.doctoralia.es

Real impact – We help doctors help patients. Your work truly makes a difference.

At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands-on.

Shape the future, sustain growth – Make a difference now and build for long-term success.

Job Description

This role is remote within our markets

The Marketing Operations & Technology Specialist will be responsible for the administration and continuous improvement of our core marketing technology platforms, driving marketing operations excellence with HubSpot as the primary tool. Beyond day-to-day operations, this role contributes to transformational initiatives, including the design and deployment of AI-powered workflows, AI agents, and other tangible AI-driven solutions that improve how marketing operates.

Made up of one part IT geek and one part integrated marketing expert, this hybrid role bridges the gap between technical execution and marketing strategy, providing the foundation to support strong marketing execution. They will serve as the super user and product expert on the technical aspects of our marketing tools and ensure the platforms are working proficiently to meet DocPlanner's marketing and business objectives.

How will you make an impact?

Be responsible for the configuration, maintenance, and continuous optimization of marketing systems, with a proactive mindset toward scalability and performance

Contribute to transformational initiatives leveraging AI - including AI-powered workflows, AI agents, and emerging AI capabilities to automate processes, improve efficiency, and unlock new value for the marketing team

Support and continuously improve the HubSpot–Salesforce sync, ensuring data integrity, reliable lead flow, and alignment between platforms

Build and refine predictive lead scoring models to enable smarter prioritization and higher conversion

Take a proactive approach to workflow monitoring and error resolution, particularly around MQL qualification and lead assignment/delivery, minimizing disruptions

Leverage data enrichment and custom-coded actions within workflows to extend platform capabilities and deliver advanced automation

Create, manage, and document system processes, and train all users on best practices

Maintain and refine core items such as CRM records, properties, lists, workflows, user management, and GDPR compliance

Implement lead scoring practices, lead sources, chatbots, and marketing automation tactics to drive higher conversion

Manage data imports according to campaign requirements, ensuring data accuracy, hygiene, and proper segmentation

Be responsible for data security and governance for information flowing in and out of the marketing systems

Partner with internal teams to identify pain points, prioritize enhancements, and communicate improvements for core marketing systems

Drive cross-platform integrations (Salesforce included) and collaborate with other system administrators and internal data teams

Stay up-to-date on data & technology changes (internal and external), including AI advancements, that can impact the marketing technology stack

Be part of the evaluation of future technology solutions to meet the evolving challenges of the marketing team

Qualifications

What will help you thrive?

Degree in marketing, computer science, business, or a related field

Proficient knowledge of digital marketing automation or other marketing technology (HubSpot required)

Salesforce experience, particularly with HubSpot–Salesforce sync, is a plus

Hands-on experience or a strong interest in applying AI to marketing operations is a significant plus

Familiarity with predictive lead scoring, data enrichment, and custom-coded workflow actions is highly valued

Demonstrated experience using technology & marketing expertise to drive process and performance improvements

Proven ability to manage multiple, competing priorities simultaneously

High attention to detail is a natural characteristic

Positive can-do attitude with strong initiative and follow-through

A proactive mindset - anticipating issues and initiating improvements rather than waiting for them to surface

Insatiable appetite to learn and grow

Excellent written & verbal communication skills, with a proven ability to deliver messages in a manner that is clear, effective, and engaging

Strong level of business English

What to Expect from Our Hiring Process

We like to keep things transparent and efficient! Here’s what the process usually looks like (though it might vary slightly depending on the role):

Intro Chat – A first call with ourTalent Partnerto explore mutual fit around relevant skills, value alignment, and motivation.

Hiring Manager Interview – A deeper conversation about your background, aspirations, and experience with Anastasia Voshchenkova (Global Head of Marketing Operations and Technology) and your potential manager in this role. Take this chance to ask anything on your mind—it’s just as much about making sure we’re the right fit for you, too.

Business Case – A live exercise with no preparation time, designed to understand how you approach real-life problems. You’ll walk us through your approach in a collaborative discussion with the hiring manager and the team to discuss your thoughts and findings.

Additional/ Final Interview (Optional) – A final conversation with another Senior Leader or Peer from our Global Team.

Why You’ll Love It Here

Global Benefits – No matter where you are, you’ll have access to:

Healthcare insurance – so you can focus on what matters.

Wellness that works for you – from gym memberships to mental health support, we’ve got you covered.

Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance.

Local Perks – Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave.

Career Growth – We’re growing, and so can you! You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects.

A Truly Global Team – Work with talented people from all over the world in a diverse and inclusive environment.

Flexibility That Works for You – Remote work and flexible hours aren’t just buzzwords here. While the extent of flexibility depends on your role and team, we value results over rigid schedules. Prefer an office setting? You're welcome at any of our hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome or Bologna.

Please note: At this time, we are not able to sponsor visas for this position. To apply, you must already have the legal right to work in your country of residence or the location of the role.

What We Believe In

At Docplanner, our values guide everything we do:

Focus on results – we're here to make an impact.

Think like an owner – take responsibility, drive outcomes.

Keep it simple, keep it lean – smart solutions over complexity.

Be respectful and radically honest – openness builds trust.

Learn and be curious – growth is part of the job.

Don’t just take our word for it—check out our Glassdoor to hear what our people say!

_________________________________________________________________________

We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We welcome applicants from all walks of life, regardless of gender, disability, or background, and are dedicated to fostering an inclusive workplace where everyone feels valued and empowered to contribute.

Marketing Operations and CRM Expert (Hubspot) · Docplanner · Poland