Marketing Manager – Senior

SOFTSWISS; Warszawa; Remote; PLN 80,000 - 100,000; Full time

Job summary

A top technology firm in Warsaw is searching for a Senior Marketing Manager to oversee product marketing direction. The ideal candidate will have 5+ years of B2B tech experience and fluency in Russian and English. Responsibilities include developing brand strategy, managing campaigns, and analyzing market performance. Flexible working options and comprehensive benefits are included.

Benefits

Full-time remote work opportunities

Private insurance

Additional 1 Day Off per year

Sports program compensation

Comprehensive Mental Health Programme

Free online English lessons

Generous referral program

Training and workshops

Qualifications

• 5+ years of experience in marketing, ideally in B2B tech, SaaS or iGaming.
• Proven success in developing and executing marketing strategies.
• A proactive mindset focused on problem-solving.

Responsibilities

• Develop and evolve brand identity, plan marketing strategy.
• Lead PR activities and manage content across channels.
• Track and analyze campaign performance metrics.

Skills

Marketing strategy development

Brand management

English

Russian

Strong copywriting

Project management

Tools

Digital Marketing tools

Job description

Overview:

We are looking for a hands-on Senior Marketing Manager / Brand Generalist, ready to take full ownership of our product’s marketing direction and execution.

This role combines brand strategy, content, communications, campaigns, PR, events, analytics, and offers a high degree of autonomy and impact.

Purpose of the role:

You’ll build and grow the product’s brand, shape its public presence, and be the driving force behind all marketing initiatives.

About Product:

Affilka – Affiliate Management Platform

A software platform to manage, track, and analyse affiliate performance.
Learn More

Key responsibilities:

Brand & Strategy

• Develop and evolve the product’s brand identity (positioning, tone of voice, visual style)
• Plan and execute the marketing strategy and annual promotion roadmap
• Build and strengthen brand awareness through strategic activities, campaigns, partnerships, thought leadership
• Monitor brand reputation, visibility, market perception

Content, PR & Communications

• Create and manage content across the website blog, social media, newsletters, product materials
• Lead PR activities: press releases, public announcements, media commentary
• Maintain media relations and secure consistent, positive coverage
• Engage with industry communities and forums: participate in relevant discussions, answer mentions, maintain presence
• List and maintain the brand on directories, review platforms, ratings, and industry listings

Campaigns & Creative

• Plan and execute digital and social marketing campaigns (email, social, paid/organic)
• Develop messaging, visuals, and creative concepts. Own and coordinate production of marketing assets: banners, landing pages, promo materials
• Drive initiatives that strengthen brand visibility (podcasts, interviews, thought leadership, collaborations, sponsorships, awards)

Partnerships, Events & Negotiations

• Manage relationships with media partners, affiliate partners, conference organizers, event vendors, and stand builders
• Negotiate sponsorship packages and secure award nominations
• Plan and execute participation in conferences and industry events

Analytics & Performance

• Track and analyze campaign performance metrics, brand awareness and reputation metrics
• Research competitors, industry trends, best practices in the iGaming space

Budget & Operations

• Own and manage the marketing budget across activities and channels
• Source, brief, and coordinate freelancers and external agencies
• Collaborate closely with Product, Sales, and Operations teams to ensure alignment and shared objectives

Requirements:

• 5+ years of experience in marketing, ideally in B2B tech, SaaS or iGaming
• Advanced Russian and English
• Proven success in developing and executing marketing strategies
• Strong copywriting and content creation skills — you enjoy writing
• Strong project management and multitasking abilities
• Strong understanding of Digital Marketing tools
• A proactive, ownership-driven mindset with a focus on problem-solving

Our Benefits:

• Full-time remote work opportunities and flexible working hours
• Private insurance
• Additional 1 Day Off per calendar year
• Sports program compensation
• Comprehensive Mental Health Programme
• Free online English lessons with a native speaker
• Generous referral program
• Training, internal workshops, and participation in international professional conferences and corporate events