Marketing Manager

Scalac; Województwo pomorskie; Hybrid; PLN 120,000 - 180,000; Full time

Job summary

A leading tech company in Poland is seeking a Marketing Manager to develop and execute innovative marketing strategies aimed at international clients. The ideal candidate has over 4 years of B2B marketing experience in IT and strong English skills. This position offers a hybrid work model and the chance to make a real impact on the company's growth strategy.

Benefits

Real impact on marketing strategy

Freedom to choose tools and channels

Qualifications

• 4+ years of hands-on experience in B2B marketing for IT/tech services.
• Proven track record of successful lead generation campaigns.
• Strong understanding of B2B sales dynamics.

Responsibilities

• Develop and execute a B2B marketing strategy.
• Manage lead generation campaigns across various channels.
• Collaborate with the Sales team to improve conversion funnels.

Skills

B2B marketing experience

Lead generation campaigns

Excellent English skills (C1)

Project management

Analytical mindset

Creative thinking

Job description

Marketing Manager (B2B IT)

Hybrid from Gdańsk - Full‑time B2B contract (8000 – 10500 PLN/month)

We are looking for a Marketing Manager who will help us tell our story better, louder, and to the right audience.

What You’ll Do

• Develop and execute a data‑driven B2B marketing strategy aimed at acquiring new international clients.
• Manage lead generation campaigns across channels (LinkedIn, email, paid media, SEO, and content).
• Collaborate closely with the Sales team to support outbound efforts and improve conversion funnels.
• Strengthen Scalac’s brand presence in strategic markets (especially the USA and Europe)
• Oversee content marketing: case studies, landing pages, thought leadership.
• Manage internal team members and external contractors/agencies.
• Attend international tech events, webinars, and networking meetups (online and offline).

Who We’re Looking For

We're looking for someone who can connect strategy with execution — a marketer who understands the complexity of B2B sales in tech and knows how to attract the right clients at the right moment. Ideally, you bring:

• Hands‑on experience in B2B marketing for IT/tech services, ideally in an outsourcing, software development, or consulting environment (at least 4 years)
• A track record of designing and running successful lead generation campaigns across multiple channels (LinkedIn, SEO, paid ads, email, etc.).
• Excellent English skills – written and spoken (C1 level), as you'll be working with international markets daily.
• Experience working closely with Sales teams and understanding the dynamics of cycle B2B sales funnel.
• A mindset focused on ownership, experimentation, and measurable outcomes.
• Analytical mindset with the ability to interpret data and metrics to drive informed decisions.
• Strong strategic thinking and project management capabilities.
• Creative thinker with a passion for innovation and a commitment to continuous improvement.
• Proactiveness, independence, and a result‑driven attitude.

It Would Be Great If You Also

• Have worked with clients in international markets – especially the US, Europe
• Understand technical audiences (developers, CTOs, engineering managers) and how to speak their language.
• Have experience in fast‑growing environments like scale‑ups, product agencies, or consultancy firms.
• Are comfortable working independently, but enjoy cross‑functional collaboration.

What We Offer

• Real impact on the marketing and growth strategy of a global tech company.
• Freedom to choose tools, channels, and shape your own team.

About Us

We’re a tech company that’s been building high‑quality software for global clients since 2014. Our core is Scala & Functional Programming, but we also have strong Frontend, DevOps, Data, and QA teams.

Scalac Has 60+ People, Mostly Remote, With HQ In Gdańsk. We Work With Startups And Tech Scale-ups Mainly In The US And Europe. What Keeps Us Going? A Simple Motto

• Work hard.
• Have fun.
• Do the right thing.

Ready to join us?

If Scalac sounds like your next career step, hit apply. Let’s build amazing teams together!