Marketing Director

Techland S.A.; Wrocław; Híbrido; PLN 320 000 - 520 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Private medical care

Life insurance

Pro-health campaigns

Gifts for different occasions

Flexible working hours

No dress code

HR support

Development budget

Two paid training days per year

CSR funding

Chillout zones in offices

Gym in Wroclaw office

Free car park (Warsaw)

Fully equipped kitchen

Resumo da oferta

Techland S.A. is seeking a Marketing Director to lead the global marketing function for its AAA titles from Wroclaw. You will shape branding, launches, and ongoing support, coordinating with Product, Publishing, Creative, and Development teams to drive growth and commercial results across key markets.

You will build robust marketing strategies, ensure effective cross-team execution, and manage budgets and external partnerships to maximize reach and player engagement.

Qualificações

• 10+ years of marketing leadership experience at senior level.
• Experience leading international marketing campaigns from planning to execution.
• Strong grasp of brand, digital, performance marketing and UA.
• Proven track record building and developing multidisciplinary teams.
• Ability to balance long-term branding with short-term commercial goals.

Responsabilidades

• Set overall marketing direction for brand, communications, UA and performance marketing.
• Develop marketing plans and processes to enable cross-team execution.
• Collaborate with Product, Publishing and Creative on positioning and go-to-market.
• Lead global campaigns from announcement through post-launch support.
• Define success metrics and review performance to drive improvements.
• Oversee creation of trailers, art, digital campaigns, social content and assets.
• Manage and develop Brand, Communications, UA and Creative Production teams.
• Plan and manage marketing budgets to maximize value.
• Build relationships with agencies, platforms, media and partners.
• Monitor industry trends and identify new opportunities.

Conhecimentos

Senior leadership

Brand marketing

Digital marketing

Performance marketing

User acquisition

Team leadership

Descrição da oferta de emprego

Techland is one of the biggest video game companies in Poland, with over 30 years of experience in the gaming industry. From our studios in Wroclaw and Warsaw, we’ve built an international team of more than 500 talented professionals, all dedicated to pushing the boundaries of game development.
We’re known for creating iconic franchises like Call of Juarez and the zombie genre-defining Dying Light, which has been played by over 45 million players worldwide. With a focus on open-world action, storytelling, and community engagement, we’re committed to delivering unforgettable experiences to our players.
We’re constantly striving to improve, innovate, and take on new challenges. With ambitious plans for the future, we’re looking for passionate people to be part of this exciting journey.

Job Description

As Marketing Director you will lead Techland’s global marketing function, shaping how our games are positioned, launched, and supported throughout their lifecycle. In this role you will be responsible for building marketing strategies that strengthen our brands, grow player communities, and deliver commercial results across key markets.

As part of the publishing leadership team, you will work closely with Product, Publishing, Creative, and Development teams to bring our games to market, support long-term franchise growth, and continue evolving Techland’s publishing capabilities.

Your daily tasks:

Setting the overall marketing direction for Techland’s games across brand, communications, user acquisition, and performance marketing.

Developing clear marketing plans and processes that support effective execution across teams and projects.

Working with Product, Publishing, and Creative teams to define positioning, messaging, and go-to-market plans.

Leading global marketing campaigns from announcement through launch and post-launch support.

Defining success metrics and regularly reviewing campaign performance to improve results.

Overseeing the creation of marketing materials, including trailers, key art, digital campaigns, social content, and promotional assets.

Managing and developing teams across Brand, Communications, User Acquisition, and Creative Production.

Planning and managing marketing budgets, ensuring resources are allocated effectively and investments deliver value.

Building and maintaining strong relationships with agencies, platform partners, media outlets, and other external partners.

Monitoring industry trends, audience behaviour, and emerging channels to identify new opportunities.

Qualifications

10+ years of marketing experience in a senior leadership role, ideally in AAA games.

Experience leading large-scale international marketing campaigns from planning through execution.

Strong understanding of brand marketing, digital marketing, performance marketing, and user acquisition.

Proven experience managing and developing multidisciplinary marketing teams.

Ability to balance long-term brand building with short-term commercial objectives.

Good understanding of digital media, social platforms, influencer marketing, and paid advertising.

Comfortable working with data and using insights to inform decisions and improve performance.

Strong communication and stakeholder management skills.

Experience managing significant marketing budgets and multiple concurrent projects.

Fluent in English; Polish or additional languages would be an advantage.

Additional Information

What we offer:

• A wide array of benefits: private medical care, life insurance,pro-health campaigns,gifts for different occasions.
• An outstanding work atmosphere in a highly-skilled team of professionals, with flexible working hours, no dress code, and full support of the dedicated HR Business Partner.
• Many opportunities for personal development: a dedicated development budget for each employee, extra two paid days for training and CSR, stable career paths, extensive internal and external training, and financing of English and Polish language classes.
• State-of-the-art offices filled with chillout zones, a fully equipped kitchen, a gym (Wrocław office), and a free car park (Warsaw limited amount of space).