Marketing Analytics Specialist - Paid Acquisition

Tameson BV; Polska; Hybrid; PLN 120.000 - 180.000; Vollzeit

Zusammenfassung

Tameson BV is seeking a Marketing Analytics Specialist to lead paid acquisition efforts and bring statistical rigor to campaign measurement. You will own experiments, build models, and shape budgeting decisions using data-driven insights.

You will collaborate with Data Analytics and Marketing leads to develop scalable analytics and reporting, leveraging BigQuery and Looker Studio to track CAC, POAS, and LTV.

Qualifikationen

• Quantitative degree with a track record in data-driven marketing analytics.

Aufgaben

• Own paid acquisition strategy and base decisions on data insights and experiments.
• Model attribution, LTV, and CRO impact to optimize budget allocation.
• Build and maintain dashboards and reporting layers to track CAC, POAS, and LTV.

Kenntnisse

Quantitative background

Statistical analysis

Experiment design

SQL

BigQuery

Looker Studio

Google Ads

Data visualization

Ausbildung

Bachelor's degree in a quantitative field

Tools

BigQuery

Looker Studio

A/B testing tools

Jobbeschreibung

About us

Tameson is a global e-commerce business helping SMEs source industrial components. We are looking for a Marketing Analytics Specialist to join our Data Analytics team and bring statistical rigor to how we run and measure paid advertising.

The role

This is a hands-on ownership role where data and marketing meet. You set our paid acquisition strategy, make the business case, run the campaigns and prove the results with data. What matters most to us: a sharp analytical mind, a quantitative background, being at home with data tools and technology, and a good sense for what drives the business. Experience with Google Ads or other ad platforms is a plus, but platforms can be learned. The analytical and entrepreneurial mindset is much harder to teach.

You will work directly with the Data Analytics Lead and Marketing Lead in a team that sits at the center of how Tameson makes decisions. Your output will materially shape where marketing budget goes, how we measure its return, and how we test new ideas.

A flavor of recent work

• Built a Markov-chain multi-touch attribution model to improve our early-funnel bidding in paid ads channels.

• Built LTV and cohort retention models that let us value customer segments differently, and feed those values back into bidding and targeting.

• Designed and ran A/B and CRO experiments to validate channel changes, on-site changes, and bidding strategies.

• Built the BigQuery and Looker Studio reporting layer that the business actually uses to track CAC, POAS, and LTV.

• Designed an experimental framework to measure the incremental effect of paid advertisement spend.

What you would pick up

• Extend and improve our attribution work, challenge assumptions, try alternative models, quantify uncertainty.

• Take full ownership of our paid advertisement strategy, based on data insights and experimental results.

• Design experiments end-to-end: A/B, geo, holdout, CRO. All with proper power analysis, randomization, and evaluation.

• Build models that inform capital allocation across channels: saturation curves, diminishing returns, MMM, for example.

• Analyze complex datasets across customer journeys, search query data, marketplace performance, and CRM.

• Develop customer and audience models that inform who we should target, where, and how much we should pay to reach them.

What We Are Looking For

• Background in a quantitative field: Statistics, data science, physics, computer science or similar. A university degree in one of these is strongly preferred; a strong demonstrable track record can substitute.

• Paid Media & Business Sense: You understand how paid acquisition drives revenue and profit, and you turn analysis into a strategy you can execute. Hands‑on experience with Google Ads, Microsoft Ads or Meta is a plus, not a must.

• AI Native Efficiency: You have an enthusiasm for using AI and LLMs to improve productivity and enable new internal workflows.

• Outcome Owner: You are driven by results like revenue and profit rather than simple output.

• Collaborative Investigator: You work cross functionally with Product and Operations teams to provide data insights and measurement frameworks.

• A skeptical disposition: Uncomfortable with conclusions drawn from underpowered tests or last‑click reports.

Why Choose Tameson?

• Direct Business Impact: Your work directly correlates to sales and bottom line profitability. You will build the analytics dashboards that allow you to point to a chart and say, "This ad drove that revenue growth".

• Innovation: We are an aggressive, modern company that values technical experimentation. We want you to test new channels, automate complex workflows, and deploy the latest data engineering tools to keep us ahead.

• Company culture: We value collaboration, professional growth, and fun. We regularly have company activities (online and offline) to stay connected and inspired.

• Growth: We are scaling rapidly. As we expand, your professional opportunities grow.

Role Work Conditions

• Employment type: Full‑time freelance position (remote).

• Working hours: Flexible work hours, with availability required Monday through Friday and a minimum overlap of 12:00–17:00 GMT+1.