Marketing Analyst, Ads Marketing, EMEA

Google Inc.; Warszawa; On-site; PLN 164,000 - 168,000; Full time

Job summary

Google Warsaw is seeking a Share Marketing Analyst in Ads Marketing for the EMEA region. You will drive measurement, analysis, and testing across global and regional programs, directly analyzing large data sets and conducting statistical analyses to improve campaign impact.

Collaborating with marketing, product management, analytics and engineering teams, you will align metrics, generate insights, and enable marketers to develop effective programs for Google Ads in the EMEA region.

Qualifications

• Bachelor's degree or equivalent practical experience.
• Quantitative experience in marketing analytics, or a similar role.
• Experience with SQL.

Responsibilities

• Drive measurement, analysis, and testing initiatives for global and regional marketing programs.
• Directly analyze large data sets and design and perform statistical analyses to improve process efficiency and campaign impact.
• Collaborate with a multidisciplinary team of marketing, product management, analytics and engineers to generate insights that enable marketers to develop valuable, highly effective programs.

Skills

Quantitative analytics experience

Education

Bachelor's degree or equivalent practical experience

Tools

SQL

Job description

Share Marketing Analyst, Ads Marketing, EMEA

• Copy link

corporate_fare Google place Warsaw, Poland

Early

Experience completing work as directed, and collaborating with teammates; developing knowledge of relevant concepts and processes.

Share Marketing Analyst, Ads Marketing, EMEA

• Bachelor's degree or equivalent practical experience.
• Quantitative experience in marketing analytics, or a similar role.
  
• Experience with SQL.

Preferred qualifications:

• Experience driving change or optimization in a business context from insights gathered through quantitative analyses.
• Experience of coding for analytics and statistics, for example in Python or R.
• Experience in a Business-to-Business (B2B) Marketing function or agency.
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Ability to present results of complex analysis compellingly to both technical and non-technical audiences.

About the job

You will drive measurement, analysis, and testing initiatives supporting global and regional marketing programs. You will directly analyze large data sets, and design and perform statistical analyses that continuously improve our process efficiency and campaign impact. In collaboration with a multidisciplinary team of marketing, product management, analytics and engineers, you will tap into the underlying data, align on key metrics/methodologies and generate insights that enable marketers to develop valuable, highly effective programs.

As a part of this role, you will deliver analytics to drive the Ads Marketing business in EMEA, whether that's helping new customers to grow their business with Google Ads, or inspiring existing customers to reach their goals through new products or campaigns, you will be at the heart of it. In this role, you will act as a subject-matter expert in marketing and data analytics, employ best practices to find opportunities, execute marketing strategies and measure effectiveness and efficiency. As a part of this role, whether it’s paid, owned or earned media, events, or collaboration with internal and external partners, you will ensure our marketing is data-driven and its business impact is clearly measured.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

About the job

You will drive measurement, analysis, and testing initiatives supporting global and regional marketing programs. You will directly analyze large data sets, and design and perform statistical analyses that continuously improve our process efficiency and campaign impact. In collaboration with a multidisciplinary team of marketing, product management, analytics and engineers, you will tap into the underlying data, align on key metrics/methodologies and generate insights that enable marketers to develop valuable, highly effective programs.

As a part of this role, you will deliver analytics to drive the Ads Marketing business in EMEA, whether that's helping new customers to grow their business with Google Ads, or inspiring existing customers to reach their goals through new products or campaigns, you will be at the heart of it. In this role, you will act as a subject-matter expert in marketing and data analytics, employ best practices to find opportunities, execute marketing strategies and measure effectiveness and efficiency. As a part of this role, whether it’s paid, owned or earned media, events, or collaboration with internal and external partners, you will ensure our marketing is data-driven and its business impact is clearly measured.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

Poland: zł164000 - zł168000 (PLN) + 15% bonus target + equity + benefits
Learn more about benefits at Google .

• Identify and size opportunities to reach new and existing customers.
• Drive data-led marketing execution, delivering cost-effective growth or adoption.
• Communicate recommendations effectively to both technical and non-technical stakeholders through presentations, reports, and dashboards.
• Provide independent advice to leadership on how to improve performance and efficiency.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.