Marketing Manager, Central and Eastern Europe (Fixed-Term Contract)

Google; Warszawa; On-site; PLN 328,000 - 337,000; Full time

Job summary

Google Poland is seeking a senior marketing professional to lead product and consumer marketing across Gmail, Maps, Chrome, and Ads. You will shape positioning, run cross-functional programs with sales, legal, and product teams, and guide external communications to grow the user base.

You will leverage data and market insights to optimize campaigns, budgets, and ROI, while crafting scalable programs and events across the Central and Eastern Europe region.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in marketing across one or more marketing fields.
• Experience managing cross-functional or cross-team projects.

Responsibilities

• Communicate marketing strategies and campaign results to stakeholders, including sales, product, and leadership teams, and collaborate with cross-functional teams to align marketing efforts with overall business objectives.
• Develop and execute innovative, medium to large-scale marketing campaigns across various channels to drive product education, engagement, and adoption.
• Manage campaign budgets, timelines, and performance metrics to ensure optimal Return on Investment (ROI).
• Create and implement scalable marketing programs and events to reach a large audience within the CEE region.
• Conduct in-depth market analysis to identify key trends, customer needs, and the competitive landscape in CEE, translating data into actionable insights for informed marketing decisions.

Skills

Marketing

Cross-functional collaboration

Project management

Education

Bachelor's degree or equivalent practical experience

Job description

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

Preferred qualifications

• Experience creating and executing marketing strategies and campaigns in Business-to-Consumer (B2C) or Business-to-Business (B2B) and client-facing environments, along with managing high-touch events.
• Experience of managing multi-year initiatives with continuous performance and user experience improvement.
• Experience working in marketing, consulting, sales, or go-to-market.
• Ability to apply problem-solving, analysis, and business judgment to product positioning and marketing campaigns.
• Excellent presentation and communication.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

Poland: zł328000 - zł337000 (PLN) + 15% bonus target

Responsibilities

Learn more about benefits at Google.

• Communicate marketing strategies and campaign results to stakeholders, including sales, product, and leadership teams, and collaborate with cross-functional teams to align marketing efforts with overall business objectives.
• Develop and execute innovative, medium to large-scale marketing campaigns across various channels to drive product education, engagement, and adoption.
• Manage campaign budgets, timelines, and performance metrics to ensure optimal Return on Investment (ROI).
• Create and implement scalable marketing programs and events to reach a large audience within the CEE region.
• Conduct in-depth market analysis to identify key trends, customer needs, and the competitive landscape in CEE, translating data into actionable insights for informed marketing decisions and providing market context for planning.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.