Marketing Analyst, Ads Marketing, EMEA

Google; Warszawa; On-site; PLN 164,000 - 168,000; Full time

Job summary

Google Poland in Warsaw is seeking a Marketing Analytics Specialist to drive measurement, analysis, and testing initiatives across global campaigns. You will analyze large data sets, design statistical analyses, and partner with marketing, product, analytics, and engineers to generate actionable insights that improve campaign impact.

The role emphasizes presenting results to both technical and non-technical audiences, shaping data-driven marketing strategies, and collaborating on paid, owned, or

Qualifications

• Bachelor's degree or equivalent practical experience.
• Quantitative experience in marketing analytics, or a similar role.
• Experience with SQL.

Responsibilities

• Identify and size opportunities to reach new and existing customers.
• Drive data-led marketing execution, delivering cost-effective growth or adoption.
• Communicate recommendations effectively to both technical and non-technical stakeholders through presentations, reports, and dashboards.
• Provide independent advice to leadership on how to improve performance and efficiency.

Skills

Marketing analytics

SQL

Education

Bachelor's degree or equivalent practical experience

Tools

Python

R

Job description

• Bachelor's degree or equivalent practical experience.
• Quantitative experience in marketing analytics, or a similar role.
• Experience with SQL.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• Quantitative experience in marketing analytics, or a similar role.
• Experience with SQL.

Preferred qualifications

• Experience driving change or optimization in a business context from insights gathered through quantitative analyses.
• Experience of coding for analytics and statistics, for example in Python or R.
• Experience in a Business-to-Business (B2B) Marketing function or agency.
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Ability to present results of complex analysis compellingly to both technical and non-technical audiences.

About The Job

You will drive measurement, analysis, and testing initiatives supporting global and regional marketing programs. You will directly analyze large data sets, and design and perform statistical analyses that continuously improve our process efficiency and campaign impact. In collaboration with a multidisciplinary team of marketing, product management, analytics and engineers, you will tap into the underlying data, align on key metrics/methodologies and generate insights that enable marketers to develop valuable, highly effective programs.

As a part of this role, you will deliver analytics to drive the Ads Marketing business in EMEA, whether that's helping new customers to grow their business with Google Ads, or inspiring existing customers to reach their goals through new products or campaigns, you will be at the heart of it. In this role, you will act as a subject-matter expert in marketing and data analytics, employ best practices to find opportunities, execute marketing strategies and measure effectiveness and efficiency. As a part of this role, whether it’s paid, owned or earned media, events, or collaboration with internal and external partners, you will ensure our marketing is data-driven and its business impact is clearly measured.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

Poland: zł164000 - zł168000 (PLN) + 15% bonus target + equity + benefits

Responsibilities

Learn more about benefits at Google.

• Identify and size opportunities to reach new and existing customers.
• Drive data-led marketing execution, delivering cost-effective growth or adoption.
• Communicate recommendations effectively to both technical and non-technical stakeholders through presentations, reports, and dashboards.
• Provide independent advice to leadership on how to improve performance and efficiency.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .