Luxury Media Strategy Lead

L'oreal Usa; Warszawa; On-site; PLN 180,000 - 260,000; Full time

Benefits offered by this job

Sports card

Private health care

Life insurance

Pension package

Product allocations

Internal boutique discount

Job summary

L’Oréal Luxe in Warsaw is seeking a Media Manager to own the media strategy and investment for a portfolio of luxury brands. You will collaborate with Brand Managers, Consumer Engagement teams and media agencies to translate business goals into integrated media plans and drive profitable growth.

You will lead cross-functional initiatives, manage budgets and optimize campaigns across channels, while staying curious about AI and emerging media trends. Fluency in English and Polish is required.

Qualifications

• 5+ years of experience in media, digital marketing or integrated communications.
• Strong understanding of full-funnel media strategy.
• Experience managing media agencies and investments.
• Comfortable with campaign performance, consumer insights and KPIs.
• Strong analytical and strategic thinking.
• Excellent stakeholder management and influencing skills.
• Curious about AI, emerging technologies and the evolving media landscape.
• Fluent in English and Polish.

Responsibilities

• Own the end-to-end media agenda for a portfolio of luxury brands.
• Translate business and marketing objectives into integrated media strategies.
• Act as a trusted advisor to Brand Managers on media investment decisions.
• Recommend investment priorities based on business opportunities, consumer insights and performance data.
• Develop and implement data-driven media strategy aligned with business goals and brand priorities, in collaboration with brand teams and the CDMO.
• Lead media planning in collaboration with agency partners.
• Manage media budgets, forecasts and investment allocation.
• Ensure media plans are optimized to maximize business impact and ROI.
• Oversee campaign execution across all media channels.
• Drive continuous optimization based on campaign performance.
• Analyze results and transform insights into actionable recommendations.
• Ensure best-in-class campaign governance and reporting.
• Partner with Brand, CRM, Advocacy & Influence and Commercial teams to create connected consumer journeys.
• Build strong collaboration with media agencies and strategic partners.
• Support integrated planning across paid, owned and earned touchpoints.
• Own one cross-divisional media capability and drive knowledge sharing.

Skills

Media management

Digital marketing

Integrated communications

Full-funnel strategy

Agency management

Campaign analytics

Stakeholder management

AI curiosity

English & Polish

Job description

L’Oréal Luxe in Warsaw is seeking a Media Manager to own the media strategy and investment for a portfolio of luxury brands. You will collaborate with Brand Managers, Consumer Engagement teams and media agencies to translate business goals into integrated media plans and drive profitable growth.

You will lead cross-functional initiatives, manage budgets and optimize campaigns across channels, while staying curious about AI and emerging media trends. Fluency in English and Polish is required.