Lifecycle Marketing Manager

airSlate Inc.; Polska; Hybrid; PLN 180,000 - 280,000; Full time

Benefits offered by this job

Stock options

Health coverage

Flexible working environment

Professional growth & training

Mental Health Days

Family-friendly culture

Job summary

airSlate is a global SaaS company building no‑code workflow automation and document management solutions. We are expanding our SignNow team and seeking a lifecycle marketing leader to own end‑to‑end campaigns across onboarding, activation, engagement, and retention.

You will partner with Marketing, Product, Data, and Customer Success to tailor messaging to segments, test and optimize initiatives, and drive measurable revenue impact using data and AI techniques. Excellent English required.

Qualifications

• Proven experience owning a lifecycle marketing roadmap and campaigns at a SaaS company.
• Product marketing background with a deep understanding of messaging, positioning, and personas.
• Deep knowledge of customer segmentation and the levers that drive activation, conversion, and retention at each stage.
• Hands-on cross-channel execution across email, in-app messaging, and push/SMS.
• A data-driven approach and fluency with analytics tools and dashboards.
• Deep, structured use of AI for segmentation, personalization, and campaign development as part of your everyday work.
• Excellent English

Responsibilities

• Own the lifecycle marketing roadmap and campaign calendar end to end: strategy, briefing, execution, measurement, and iteration.
• Lead always‑on and triggered campaigns across the full customer journey: onboarding, activation, engagement, conversion, retention, expansion, and win‑back.
• Build a deep understanding of customer segments (usage patterns, behavior, lifecycle stage) to personalize messaging, timing, and channel mix.
• Translate positioning and messaging into lifecycle campaigns tailored to each channel, segment, and journey stage.
• Partner with Marketing, Growth, Product, Data/Analytics, Support, and Customer Success to align lifecycle programs with business objectives.
• Test and optimize campaigns on an ongoing basis, including messaging, timing, channel, and segmentation logic, based on performance data.
• Report on lifecycle program performance (activation, conversion, retention, churn, LTV) and turn the results into a prioritized roadmap.
• Use AI tools as a deliberate part of your workflow for segment and cohort analysis, personalization at scale, campaign and copy variants, and journey mapping, with sound judgment on what needs human review.

Skills

Lifecycle marketing

Product marketing

Customer segmentation

Cross-channel execution

Data analytics

AI for segmentation

English proficiency

Job description

About AirSlate

airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products -

About AirSlate

airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - Sign Now, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work. We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Ukraine and Philippines. At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.

About SignNow Team

We are a passionate and ambitious team of 140+ people on a mission to succeed with our award-winning signature solution – SignNow. SignNow empowers over 28 million people at companies across the world to move fast with everything they need to send and eSign their documents. Increase productivity with document workflows, impress customers, and save money while maximizing ROI with SignNow.

What You'll Be Working On

• Own the lifecycle marketing roadmap and campaign calendar end to end: strategy, briefing, execution, measurement, and iteration
• Lead always‑on and triggered campaigns across the full customer journey: onboarding, activation, engagement, conversion, retention, expansion, and win‑back
• Build a deep understanding of customer segments (usage patterns, behavior, lifecycle stage) to personalize messaging, timing, and channel mix
• Translate positioning and messaging into lifecycle campaigns tailored to each channel, segment, and journey stage
• Partner with Marketing, Growth, Product, Data/Analytics, Support, and Customer Success to align lifecycle programs with business objectives
• Test and optimize campaigns on an ongoing basis, including messaging, timing, channel, and segmentation logic, based on performance data
• Report on lifecycle program performance (activation, conversion, retention, churn, LTV) and turn the results into a prioritized roadmap
• Use AI tools as a deliberate part of your workflow for segment and cohort analysis, personalization at scale, campaign and copy variants, and journey mapping, with sound judgment on what needs human review

What We Expect From You

• Proven experience owning a lifecycle marketing roadmap and campaigns at a SaaS company
• A product marketing background with a deep understanding of messaging, positioning, and personas
• Deep knowledge of customer segmentation and the levers that drive activation, conversion, and retention at each stage
• A track record of lifecycle campaigns with measurable revenue impact
• Hands‑on cross‑channel execution across email, in‑app messaging, and push/SMS
• A data‑driven approach and fluency with analytics tools and dashboards
• Deep, structured use of AI for segmentation, personalization, and campaign development as part of your everyday work
• Excellent English

What Helps You Rock

• Experience with a self‑serve or product‑led SaaS motion

What We Offer

Flexible working environment

- Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries.

Competitive compensation and stock options

- We offer salaries that reflect local market conditions and experience, plus a performance‑based bonus system and stock options so you share in the company’s growth.

Professional growth and learning

- We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate.

Health and well‑being

- We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company‑wide Mental Health Days, when everyone takes time off to rest and recharge.

Family‑friendly culture

- Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company‑wide family days and our pet‑friendly approach, we’re committed to making work and life easier to balance.

Giving back

- We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.

Open communication

- We encourage transparent dialogue at all levels. From team discussions to company‑wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.

It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalized as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.

Read our Recruitment Privacy Notice to Learn how we process your personal information. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.