Lifecycle Marketing Lead — AI-Powered SaaS Growth

airSlate Inc.; Polska; Hybrid; PLN 180,000 - 280,000; Full time

Benefits offered by this job

Stock options

Health coverage

Flexible working environment

Professional growth & training

Mental Health Days

Family-friendly culture

Job summary

airSlate is a global SaaS company building no‑code workflow automation and document management solutions. We are expanding our SignNow team and seeking a lifecycle marketing leader to own end‑to‑end campaigns across onboarding, activation, engagement, and retention.

You will partner with Marketing, Product, Data, and Customer Success to tailor messaging to segments, test and optimize initiatives, and drive measurable revenue impact using data and AI techniques. Excellent English required.

Qualifications

• Proven experience owning a lifecycle marketing roadmap and campaigns at a SaaS company.
• Product marketing background with a deep understanding of messaging, positioning, and personas.
• Deep knowledge of customer segmentation and the levers that drive activation, conversion, and retention at each stage.
• Hands-on cross-channel execution across email, in-app messaging, and push/SMS.
• A data-driven approach and fluency with analytics tools and dashboards.
• Deep, structured use of AI for segmentation, personalization, and campaign development as part of your everyday work.
• Excellent English

Responsibilities

• Own the lifecycle marketing roadmap and campaign calendar end to end: strategy, briefing, execution, measurement, and iteration.
• Lead always‑on and triggered campaigns across the full customer journey: onboarding, activation, engagement, conversion, retention, expansion, and win‑back.
• Build a deep understanding of customer segments (usage patterns, behavior, lifecycle stage) to personalize messaging, timing, and channel mix.
• Translate positioning and messaging into lifecycle campaigns tailored to each channel, segment, and journey stage.
• Partner with Marketing, Growth, Product, Data/Analytics, Support, and Customer Success to align lifecycle programs with business objectives.
• Test and optimize campaigns on an ongoing basis, including messaging, timing, channel, and segmentation logic, based on performance data.
• Report on lifecycle program performance (activation, conversion, retention, churn, LTV) and turn the results into a prioritized roadmap.
• Use AI tools as a deliberate part of your workflow for segment and cohort analysis, personalization at scale, campaign and copy variants, and journey mapping, with sound judgment on what needs human review.

Skills

Lifecycle marketing

Product marketing

Customer segmentation

Cross-channel execution

Data analytics

AI for segmentation

English proficiency

Job description

airSlate is a global SaaS company building no‑code workflow automation and document management solutions. We are expanding our SignNow team and seeking a lifecycle marketing leader to own end‑to‑end campaigns across onboarding, activation, engagement, and retention.

You will partner with Marketing, Product, Data, and Customer Success to tailor messaging to segments, test and optimize initiatives, and drive measurable revenue impact using data and AI techniques. Excellent English required.