Knowledge and Content Strategy Lead

GamblingCareers.com; Województwo pomorskie; On-site; PLN 189,000 - 274,000; Full time

Job summary

A leading gaming industry company seeks a Content Strategist to develop and lead comprehensive content strategies across all marketing and social channels. This role requires over 5 years of experience in content leadership within the gaming or entertainment industry. You will coordinate creative teams, analyze player insights for content roadmaps, and manage projects while fostering an inclusive culture. This position is located in Poland, offering exciting growth opportunities within a global team.

Benefits

Inclusive culture

Career growth opportunities

Work-life balance

Qualifications

• 5+ years of experience in content leadership or strategy roles.
• Strong understanding of gaming culture and industry trends.
• Outstanding verbal communication and project management abilities.

Responsibilities

• Develop and lead comprehensive long-term content strategies.
• Coordinate creative output of content teams for quality.
• Act as the voice of the player using data analytics.

Skills

Content leadership

SEO tools proficiency

Analytical skills

Written communication

Team management

Job description

What You’ll Do

• Develop and lead comprehensive, long‑term content strategies across all marketing and social channels.
• Coordinate the creative output of content teams to ensure high quality and consistency.
• Act as the voice of the player internally, using insights and data analytics to build content and product roadmaps.
• Stay ahead of platform trends and new game releases to build relevant content.
• Define important metrics, track performance, and optimize strategies to demonstrate content efficiency.
• Hire, mentor, and manage a high‑functioning, cross‑disciplinary team.
• Collaborate with departments such as game development, publishing, marketing, and product teams for coordinated content efforts.

What We’re Looking For

• 5+ years of experience in content leadership or strategy roles within gaming, entertainment, or a related industry.
• Strong understanding of gaming culture, communities, genres, and industry trends.
• Proficiency with analytics and SEO tools to inform decision‑making.
• Outstanding written and verbal communication skills.
• Proven ability to lead teams, manage projects, and influence collaborators.

Why Product Madness

As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world‑class team who creates top‑grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino. With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse.

We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day. But don’t just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the ‘Employer of the Year - Media and Entertainment’ category.

So, what’s stopping you?

Travel Expectations

None

Additional Information

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full‑time basis without the need for current or future visa sponsorship.