Junior Digital Marketing Manager

rockwoolgroup; Województwo wielkopolskie; On-site; PLN 60,000 - 76,000; Full time

Benefits offered by this job

Office in Poznań city center

Home office up to 2 days per week

Private Medical Care

Wellbeing program

MyBenefit cafeteria

Job summary

ROCKWOOL Group in Poznań is seeking a Junior Digital Marketing Manager to support the Technical Insulation Marketing team. The role focuses on hands-on digital campaigns, content, and modern MarTech tools in a global B2B setting.

You will collaborate with international colleagues, manage CMS content, and contribute to assets, analytics, and SEO/SEM. Office-based role with a maternity cover contract.

Qualifications

• 2–5 years of relevant digital marketing experience (B2B preferred).
• Degree in Marketing, Communications, Digital Media, or related field.
• Strong knowledge of CMS platforms and website publishing.
• Experience with DAM systems and MarTech workflows is a plus.
• Experience with marketing automation, email marketing, LinkedIn, and paid media.
• Proficient in analytics, tracking, reporting, and SEO/SEM fundamentals.
• Excellent written and spoken English and proactive communication.

Responsibilities

• Support hands-on execution of digital marketing activities across channels.
• Create, publish and maintain website content using CMS.
• Manage digital assets in DAM system.
• Collaborate with marketing, sales enablement, and MarCom teams.
• Assist with analytics, tracking and reporting to improve campaigns.
• Contribute to SEO/SEM and website optimization.

Skills

Digital marketing

CMS platforms

DAM systems

Analytics

SEO/SEM

Education

Degree in Marketing or related field

Tools

Marketing automation tools

LinkedIn

Paid media platforms

Job description

We are seeking a Junior Digital Marketing Manager to be based in our Poznań location to join our Technical Insulation Marketing team.

Ready to help build a better future for generations to come?

In an ever-changing, fast paced world, we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions.

Join us and make a difference!

Your future team

We invite you to join our international ROCKWOOL Technical Insulation marketing team. We are a collaborative, supportive, and cross-cultural group working closely across various markets and functions. This role is an 18-month fixed term contract (maternity cover) for a digitally savvy marketer who enjoys getting things done, finding practical solutions, and working with modern MarTech tools in a global B2B environment.

What you will be doing

In this role, you will support the hands‑on execution of digital marketing activities across ROCKWOOL Technical Insulation. You will focus on delivering and maintaining digital content, campaigns, platforms, and tools, ensuring all activities are implemented effectively and aligned with brand guidelines.

Key responsibilities

• Executing digital marketing and campaign activities across relevant channels and platforms - always in collaboration with international, more senior colleagues
• Creating, publishing, updating and maintaining website content using CMS platforms, supporting the optimisation of customer journeys and user experience across digital touchpoints
• Supporting the management and organization of digital assets in corporate DAM (Digital Assets Management) system
• Working hands‑on with digital marketing, sales enablement and MarCom enablement tools
• Contributing to the execution and optimisation of activities across marketing automation, email, LinkedIn and paid media
• Supporting colleagues with analytics, tracking and reporting, and using insights to improve execution
• Contributing to SEO/SEM initiatives and website optimisation, including AI trends
• Co‑ordinating digital deliverables with internal colleagues, markets and external partners
• Ensuring digital content is accurate, up to date and aligned with brand guidelines
• Managing multiple operational tasks and deadlines in a structured and reliable way
• Troubleshooting day‑to‑day digital issues and coordinating with relevant specialists when needed

What you bring

• Approx. 2-5 years of relevant professional experience in digital marketing, marketing communications, or a related field (B2B experience is highly desirable)
• Degree in Marketing, Communications, Digital Media, Business, or a related field
• Solid understanding of digital marketing principles and hands‑on experience with CMS platforms and website publishing
• Experience with DAM (Digital Asset Management) systems and workflows, with sales enablement and broader MarTech platforms is an advantage
• Practical experience with marketing automation, email marketing, LinkedIn, and paid media campaigns
• Familiarity with analytics, tracking, reporting, and SEO/SEM fundamentals
• Excellent written and spoken English, with strong, open, and proactive communication skills
• Structured, detail‑oriented approach with the ability to manage multiple tasks and deadlines independently
• Digitally curious, pragmatic, and proactive mindset with a strong can‑do attitude and eagerness to learn new tools

What we offer

By joining our team, you become a part of the people‑centric work environment of a Danish company. We offer you a competitive salary, a fixed-term contract after the probation period, development package, team building events, activity‑based office in Poznan's city center in the new prestigious office building - Nowy Rynek. The building is recognized as a building without barriers, which means that it is fully adapted to the needs of people with disabilities.

Our compensation package on employment contracts includes:

• An office‑first approach: home office is available up to 2 days per week
• Adaptable Hours: start your workday anytime between 7:00 AM and 9:00 AM
• Home office subsidy
• Private Medical Care
• Multikafeteria MyBenefit
• Wellbeing program
• Extra Day Off for voluntary activities ... and while in the office you can also use modern office space with beautiful view and high standard furniture, bicycle parking facilities & showers, chill-out rooms with PlayStation, football table, pool table, board games, subsidized canteen with delicious food & fruit.

Who we are

At ROCKWOOL Group, we are committed to enriching the lives of everyone who experiences our products and services. We help our customers and communities tackle many of today's biggest sustainability and development challenges, from energy consumption and noise pollution to fire resilience, water scarcity, an