Hematology Product Manager

GSK; Warszawa; On-site; PLN 180,000 - 260,000; Full time

Job summary

GlaxoSmithKline Poland is seeking a Hematology Product Manager to shape and execute marketing strategies for the hematology franchise. You will lead cross-functional teams and develop materials to deliver value to patients and healthcare professionals.

The role emphasizes omnichannel campaigns, regulatory compliance, budget oversight, and close collaboration with medical, sales and external partners to strengthen GSK's hemato-oncology portfolio.

Qualifications

• Bachelor's degree in Life Sciences or a related discipline.
• At least 3 years of recent marketing experience within hemato-oncology.

Responsibilities

• Drive development, execution, and optimization of hematology marketing strategies and campaigns.
• Collaborate to manage omnichannel marketing across digital, print, and in-person channels.
• Create and update promotional materials compliant with regulatory standards.
• Conduct market research and competitor analysis to identify opportunities and risks.
• Partner with medical, sales and agencies to align marketing activities.
• Support sales with materials, presentations, and trainings to promote products.
• Monitor the promotional budget and report on performance.
• Coordinate logistics for congresses, seminars, and webinars.
• Ensure compliance with pharmaceutical industry regulations.

Skills

Marketing strategy

Omnichannel campaigns

Cross-functional collaboration

Regulatory compliance

Education

Bachelor's degree in Life Sciences

Job description

This is a unique opportunity to influence the trajectory of GSK Poland's hematology franchise. The Hematology Product Manager will be a critical enabler for our growing hematology commercial franchise at GSK. This individual will have a passion for hematology/oncology to deliver value to patients, Healthcare Professionals and GSK. This individual will be responsible for creating marketing materials and evolving the GSK hematology story through leadership across cross functional teams.

Key Responsibilities

• Marketing Strategy & Execution: Drive the development, execution, and continuous optimization of marketing strategies and global integrated campaigns for GSK's hemato-oncology portfolio, ensuring alignment with both global and local objectives.
• Omnichannel Campaign Management: Collaborate with internal stakeholders to develop, implement, and manage omnichannel marketing campaigns across digital, print, and in-person channels to engage healthcare professionals and patients.
• Promotional Material Development: Create, adapt, and update promotional materials that reflect brand messaging while ensuring compliance with regulatory and legal standards.
• Market Analysis & Insights: Conduct in-depth market research and competitor analysis to identify opportunities, trends, and risks. Deliver actionable insights to shape marketing and sales strategies, leveraging NHF and MOH data, market access intelligence, and collaboration with Analytics teams.
• Cross-functional Collaboration: Work closely with the medical, sales, and external agency teams to ensure alignment and seamless execution of marketing activities.
• Sales Support and training: Support sales teams with strategic account management, providing impactful materials, presentations and training to enhance promotion of GSK’s hemato-oncology products.
• Budget Management: Monitor the promotional budget, ensuring efficient allocation of resources and reporting on financial performance.
• Event Management: Coordinate the logistics for congresses, seminars, and webinars to promote GSK’s presence and strengthen relationships with healthcare professionals.
• Compliance and Reporting: Do the right thing and adhere to all relevant pharmaceutical industry regulations and compliance standards.

Qualifications

• Bachelor's degree in Life Sciences or a related discipline.
• At least 3 years of recent marketing experience within hemato-oncology, preferably with direct exposure to