Hematology-Oncology Product Marketing Lead

GSK; Warszawa; Vor Ort; PLN 180.000 - 260.000; Vollzeit

Zusammenfassung

GlaxoSmithKline Poland is seeking a Hematology Product Manager to shape and execute marketing strategies for the hematology franchise. You will lead cross-functional teams and develop materials to deliver value to patients and healthcare professionals.

The role emphasizes omnichannel campaigns, regulatory compliance, budget oversight, and close collaboration with medical, sales and external partners to strengthen GSK's hemato-oncology portfolio.

Qualifikationen

• Bachelor's degree in Life Sciences or a related discipline.
• At least 3 years of recent marketing experience within hemato-oncology.

Aufgaben

• Drive development, execution, and optimization of hematology marketing strategies and campaigns.
• Collaborate to manage omnichannel marketing across digital, print, and in-person channels.
• Create and update promotional materials compliant with regulatory standards.
• Conduct market research and competitor analysis to identify opportunities and risks.
• Partner with medical, sales and agencies to align marketing activities.
• Support sales with materials, presentations, and trainings to promote products.
• Monitor the promotional budget and report on performance.
• Coordinate logistics for congresses, seminars, and webinars.
• Ensure compliance with pharmaceutical industry regulations.

Kenntnisse

Marketing strategy

Omnichannel campaigns

Cross-functional collaboration

Regulatory compliance

Ausbildung

Bachelor's degree in Life Sciences

Jobbeschreibung

GlaxoSmithKline Poland is seeking a Hematology Product Manager to shape and execute marketing strategies for the hematology franchise. You will lead cross-functional teams and develop materials to deliver value to patients and healthcare professionals.

The role emphasizes omnichannel campaigns, regulatory compliance, budget oversight, and close collaboration with medical, sales and external partners to strengthen GSK's hemato-oncology portfolio.