Head of Marketing

Coloplast; Polska; On-site; PLN 200,000 - 320,000; Full time

Benefits offered by this job

Company car

Private medical care

Sports cards

Life insurance

Onsite/hybrid work in Warsaw

Job summary

Coloplast Poland is seeking a seasoned marketing leader to drive revenue growth, pricing strategies, and profitability across its business areas. You will direct the marketing team and coordinate with Global Marketing to execute local initiatives in a dynamic market.

The role requires extensive marketing experience, strong English skills, and the ability to develop channel programs and lead staff toward ambitious targets in a hybrid Warsaw-based setting.

Qualifications

• BS/BA in Business or Marketing.
• Extensive Marketing experience.
• English – written and spoken.
• Sales experience in related business preferred (medical marketing both Consumer & HCP).
• Experience in developing channel programs, selecting communications media, promoting healthcare products and/or services nationally/internationally to specific healthcare channels.

Responsibilities

• Drives and supports revenue growth, pricing and profitability of business areas.
• Monitoring and influencing the market dynamics in the country (reimbursement / competitors / customer group levels / government, KOLs).
• Provides information and recommendations to influence Global Marketing to adapt commercial and marketing strategy.
• Executes the global strategy, global agenda and value propositions in line with local market dynamics.
• Accountability for signing off all marketing and promotional material.
• Liaises with the sales force, ComEx and Key Account Manager and our customers, providing input to market and competitive developments.
• Ensures accuracy of revenue/marketing forecasts including marketing expenses & launch programmes; allocates marketing activity per forecast.
• Grow the capability of the marketing team, sets KPI’s and objectives, and evaluates performance to drive improvement.
• Develops and implements new product launches, campaigns and education programmes with the marketing, medical and consumer care teams.

Skills

Marketing leadership

Strategic planning

Market analysis

Budget management

English proficiency

Sales experience

Education

Bachelor's degree in Business or Marketing

Job description

Select how often (in days) to receive an alert:

At Coloplast Poland, for 25 years we have believed that each of us has the power to improve patients’ lives.

Our activities cover Ostomy Care, Continence Care, Wound and Skin Care, Clinical Urology, as well as care for patients after Laryngectomy and those with Tracheostomy. Every day, our Employees create a better world with empathy and passion!

About the Role:

Responsible for driving and supporting revenue growth, pricing and profitability of the assigned business areas. Directs the marketing team in the design and execution of short-term and long-term business area initiatives. Provides pro-active and professional cooperation with Global Marketing. Ensures alignment with Country Manager.

Responsibilities:

• Drives and supports revenue growth, pricing and profitability of business areas
• Monitoring and influencing the market dynamics in the country (reimbursement / competitors / customer group levels / government, KOL’s
• Provides information and recommendations to influence Global Marketing (GM) to adapt commercial and marketing strategy in the appropriate way
• Executes the global strategy, global agenda and value propositions in line with local market dynamics
• Accountability for signing off all marketing and promotional material
• Liases with the sales force, ComEx and Key Account Manager and our customers, in addition to offering internal input to market and competitive developments
• Responsibility for ensuring the accuracy of the revenue/marketing forecasts including marketing expenses & launch programmes. Ensure marketing activity is allocated in line with agreed forecast
• Grow the capability of the marketing team, sets stretching KPI’s and objectives for the team and evaluate the performance to drive continuous improvement
• Provides direction, manages and develops the marketing, medical teams and consumer care in the development and implementation of new product launches, campaigns and education programmes
• Develops the local marketing talent to create local initiatives that genuinely support the execution of the global strategy and demonstrate a strong return on investment

Requirements:

• BS/BA in Business or Marketing
• Extensive Marketing experience
• English – written and spoken
• Sales experience in related business preferred (medical marketing both Consumer & HCP)
• Experience in developing channel programs, selecting communications media, promoting healthcare products and/or services nationally/internationally to specific healthcare channels. Creative thinker with out-of-the-box ideas
• Demonstrated results in executing strategic plans, action items and tasks to further the company’s short- and long-term objectives. Results-oriented. Can lead others to execute successfully
• Understands and can articulate/communicate key competitor’s differentiating factors, strategic initiatives, competitive positioning, pricing, market share. etc.
• Excellence communication skills
• Experience in leading and developing staff
• Able to visualize the future state of the business area

We Offer:

• Employment contract
• Onsite/hybrid work from our office in Warsaw
• Working hours: 08:00–16:00 or 09:00–17:00
• A fantastic work atmosphere based on respect and partnership
• Company car
• Private medical care
• Sports cards
• Life insurance

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

Coloplast Group - Holtedam 1 - Humlebaek - DK 3050 - Denmark