Head of E-commerce

STADA; Polska; Hybrid; PLN 300,000 - 520,000; Full time

Job summary

STADA Poland is seeking a Head of E-commerce to own and drive end-to-end e-commerce growth for the STADA portfolio. You will transform e-commerce from execution-driven to a scalable growth engine, partnering with Marketing, Digital and Sales to set priorities and actions across channels and customers.

The role shapes strategies for e-pharmacy, marketplaces, online mass market and fast-growing platforms, delivering measurable growth across brands and regions while reporting to the Consumer

Qualifications

• Senior strategic profile with proven ability to define and drive e-commerce growth strategies across brands, customers, channels.
• Executive-level communication skills and ability to influence senior stakeholders as a business partner.
• Proven cross-functional leadership aligning Marketing, Digital and Sales around common priorities.

Responsibilities

• Define and drive the CHC e-commerce strategy and 12–24 month growth roadmap.
• Define Where to Play and How to Win across channels, customers, categories and brands.
• Identify and prioritize new growth opportunities, platforms and business models.
• Define the strategic role of e-pharmacy, marketplaces, online mass market and emerging channels.
• Shape e-commerce portfolio and assortment strategy with Brand Marketing and Trade marketing.
• Set activation priorities across brands, channels and customers.
• Define where and how to invest across retailer activation and digital commerce.

Skills

Strategic thinking

E-commerce growth

Cross-functional leadership

Stakeholder management

Market insights

Job description

At STADA we pursue our purpose “Caring for people‘s health as a trusted partner” worldwide. Originally founded by pharmacists, we are a leading manufacturer of high-quality pharmaceuticals. More than 12,300 employees around the globe live our values Integrity, Entrepreneurship, Agility and One STADA to achieve ambitious goals and shape the successful future of STADA.

STADA Poland, as a part of STADA Group, follows the Group’s philosophy. We have a wide product portfolio including analgesics, urology medicines, medicines for treatment of disorders in central nervous system, diabetes and diseases of cardiovascular system. STADA Poland also offers a wide range of non-prescription consumer healthcare products for pain relief, menopause symptoms, glycaemia level control and skin care and treatment products. The educational activities in the field of pain treatment in the last few years, allowed us to build a position of a Trusted Partner in Pain Treatment. We are constantly enriching our portfolio, and at the same time, we are participating actively in educational activities in other therapeutic fields.

Head of E-commerce

Own and drive end-to-end e-commerce growth strategy for Stada portfolio, turning the channel from execution-driven into a scalable growth engine.

The E-Commerce Lead is responsible for defining and driving STADA Poland CHC's end-to-end e-commerce growth strategy, transforming e-commerce into a strategic and scalable growth driver.

The role owns the Where to Play and How to Grow choices for e-commerce across brands, customers and online channels and translates them into clear commercial priorities, activation plans and measurable growth initiatives. It connects Marketing, Digital and Sales behind one e-commerce agenda and ensures strong execution against the strategy.

This reflects the ambition in the CHC plan to build distinct strategies across e-pharmacy, quick commerce, online mass market and marketplaces, supported by appropriate portfolio, pricing, promotion, activation and digital-shelf capabilities.

E-commerce Lead reports to Consumer Healthcare Director.

Key Responsibilities

• Define and drive the CHC e-commerce strategy and 12–24 month growth roadmap.
• Define Where to Play and How to Win across channels, customers, categories and brands.
• Identify and prioritize new growth opportunities, platforms and business models.
• Define the strategic role of e-pharmacy, marketplaces, online mass market and emerging channels.
• Shape e-commerce portfolio and assortment strategy, including packs, bundles, exclusives and e-commerce-specific propositions, in close collaboration with Brand Marketing and Trade marketing.
• Define strategic principles for pricing and promotional architecture.
• Set e-commerce activation priorities across brands, channels and customers.
• Define where and how to invest across retailer activation, retail media, marketplaces and other digital commerce activities.
• Build a test-and-learn approach and scale successful initiatives.

Performance & Insights

• Define e-commerce KPIs and lead performance reviews across brands, channels and customers.
• Identify growth opportunities across availability, visibility, assortment, traffic, conversion, pricing and promotion.
• Turn data, shopper insights and market developments into clear business priorities.

Cross-functional Leadership

• Lead the e-commerce agenda across Marketing, Digital and Sales, ensuring alignment around common priorities.
• Provide strategic direction to E-Commerce KAMs while Sales retains ownership of customer planning, negotiations and execution.
• Establish clear e-commerce ways of working and build e-commerce capability across the organization.

Key Qualifications and Skills

• Senior strategic profile with proven ability to define and drive e-commerce growth strategies across brands, customers, channels
• Strong structured thinking (able to translate complex input into clear frameworks, priorities, and actionable plans)
• Demonstrated ability to move from strategy to execution, defining concrete roadmaps, priorities, and measurable outcomes
• Executive-level communication skills, ability to engage and influence senior stakeholders as a business partner
• Proven cross-functional leadership, aligning Marketing, Digital, and Sales around common priorities and driving execution through others
• Solid commercial and e-commerce understanding, including key growth drivers
• Commercial acumen
• Strong ownership mindset and leadership maturity
• Growth mindset