Harvest Go-To-Market Lead

John Deere; Tarnowo Podgórne; Hybrid; PLN 90,000 - 130,000; Full time

Benefits offered by this job

Company car

Car allowance

Hybrid work model

Flexible hours

Professional development

Meal allowance

Language courses

Job summary

John Deere is seeking a Go To Market Manager – Harvesting to develop and execute market tactics that maximise sales performance, customer adoption, and dealer engagement across the harvesting portfolio. You’ll collaborate with Product Marketing, Sales, Dealer Development, Training and Regional Product Systems to ensure successful launches and dealer readiness.

The role requires market insight, communication skills, and the ability to travel; you will act as a local market expert for harvesting

Qualifications

• Experience in marketing, sales, product support, product management, or a related commercial role.
• Strong project management, organisational, and stakeholder management skills.
• Excellent communication, presentation, and training delivery skills.
• Knowledge of agricultural equipment, harvesting applications, and customer needs.
• Ability to analyse market, customer, and sales data to support decision-making.
• Experience working with dealers and customers in a field-based environment.

Responsibilities

• Analyse market trends, customer feedback, and competitive activity to identify opportunities for growth and increased market share.
• Develop and execute market-specific go-to-market plans, messaging, and marketing tactics, applying the 80/20 principle of regional content supported by local market customisation.
• Collaborate with branch teams and the order fulfilment team to develop sales objectives, order goals, and key marketing activities.
• Support the planning, coordination, and execution of local and regional Go To Market events, demonstrations, and customer-facing activities.
• Act as the product lead for reference farms and customer showcase activities.
• Serve as the primary point of contact for press enquiries and social media activities related to the harvesting portfolio.
• Support Key Account Management activities through product expertise and market insights.
• Provide local market feedback to Regional Product Specialists (RPS) and Product Management on product performance, customer requirements, and market opportunities.
• Act as the primary sales contact for dealers on harvesting product-related enquiries and opportunities.

Skills

Marketing experience

Sales experience

Project management

Communication skills

Travel willingness

Stakeholder management

Training delivery

Microsoft Office

Education

Bachelor's degree or equivalent

Tools

CRM software

Excel

Job description

John Deere is seeking a Go To Market Manager – Harvesting to develop and execute market tactics that maximise sales performance, customer adoption, and dealer engagement across the harvesting portfolio. You’ll collaborate with Product Marketing, Sales, Dealer Development, Training and Regional Product Systems to ensure successful launches and dealer readiness.

The role requires market insight, communication skills, and the ability to travel; you will act as a local market expert for harvesting