Go-To-Market Manager - Tractors

John Deere; Tarnowo Podgórne; On-site; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Company car

Hybrid work

Career development

Employee referrals

Extra vacation days

Holiday allowance

Language courses

Medical care

Life insurance

Sports card

Meal allowance

Social fund

E-learning platform

Job summary

John Deere is seeking a Go To Market Manager- Tractors to lead market tactics that maximise sales, adoption, and dealer engagement. You will work with Product Marketing, Sales, Dealer Development, Training and Regional Product Systems to ensure successful launches and dealer readiness.

The role requires market insight on customer needs, trends, and competition, plus delivering training and marketing initiatives to grow John Deere’s tractor business.

Qualifications

• Experience in marketing, sales, product support, product management, or related commercial role.
• Strong project management and stakeholder skills.
• Excellent communication, presentation, and training delivery abilities.

Responsibilities

• Analyse market trends, customer feedback, and competitive activity to identify opportunities.
• Develop and execute market-specific go-to-market plans and marketing tactics.
• Collaborate with branch teams to set sales objectives and marketing activities.
• Coordinate local and regional Go To Market events, demonstrations, and customer activities.
• Act as product lead for reference farms and customer showcases.
• Serve as primary contact for press enquiries and social media on harvesting portfolio.
• Support Key Account Management with product insight and market data.
• Provide market feedback to Regional Product Specialists and Product Management.

Skills

Marketing

Sales

Product management

Stakeholder management

Communication

Education

Bachelor's degree in Agriculture or related field

Job description

Location: Tarnowo Podgorne, Wielkopolskie, PL, 62-080

Due to the development of John Deere Training Center, we are currently seeking candidates for the position of:

This new and exciting addition isa key component of the new Grow Together strategy. The Go To Market Manager- Tractors is responsible for developing and executing market tactics that maximise sales performance, customer adoption, and dealer engagement across the John Deere tractor portfolio. Working closely with Product Marketing, Sales, Dealer Development, Training and Regional Product Systems. The role ensures successful product launches, dealer readiness, and effective communication of product value propositions to customers and key stakeholders.The successful candidate will act as the local market expert for the tractor portfolio, providing insights on customer needs, market trends, and competitive activities, while supporting the growth of the John Deere business through marketing initiatives, dealer engagement, and training development and delivery.

Your responsibilities:

• Analyse market trends, customer feedback, and competitive activity to identify opportunities for growth and increased market share.
• Develop and execute market-specific go-to-market plans, messaging, and marketing tactics, applying the 80/20 principle of regional content supported by local market customisation.
• Collaborate with branch teams and the order fulfilment team to develop sales objectives, order goals, and key marketing activities.
• Support the planning, coordination, and execution of local and regional Go To Market events, demonstrations, and customer-facing activities.
• Act as the product lead for reference farms and customer showcase activities.
• Serve as the primary point of contact for press enquiries and social media activities related to the harvesting portfolio.
• Support Key Account Management activities through product expertise and market insights.
• Provide local market feedback to Regional Product Specialists (RPS) and Product Management on product performance, customer requirements, and market opportunities.
• Act as the primary sales contact for dealers on harvesting product-related enquiries and opportunities.

Our requirements:

• Experience in marketing, sales, product support, product management, or a related commercial role.
• Strong project management, organisational, and stakeholder management skills.
• Excellent communication, presentation, and training delivery skills.
• Knowledge of agricultural equipment, harvesting applications, and customer needs.
• Ability to analyse market, customer, and sales data to support decision-making.
• Experience working with dealers and customers in a field-based environment.
• Proficiency in Microsoft Office applications.
• Full driving licence and willingness to travel as required.

Nice to have:

• Strong understanding of the agricultural industry, harvesting applications, and customer requirements.
• Experience working with dealer networks and go-to-market activities.
• Commercial mindset with a focus on sales growth, market share, and customer success.
• Ability to build relationships and influence stakeholders across teams and regions.
• Experience with product launches, dealer development, and training delivery.
• Knowledge of Precision Agriculture, emerging technologies, and the John Deere product portfolio would be advantageous.
• Eduaction: ideally, you will have a Bachelor's degree or equivalent experience in Agriculture, Agronomy, Agricultural Engineering, Precision Agriculture, Marketing, Business, Technical Support, or a related field.

What we offer:

• Employment contract.
• Company car and/or car allowance.
• Strong support for work-life balance, including flexible working hours (start time between 7:00 and 10:00 AM) and a hybrid work model at Business Garden in Poznań.
• Opportunities for professional development within the company, with strong support for internal career growth.
• Employee referral program.
• Additional vacation days based on length of employment.
• Holiday allowance when taking at least 2 weeks off.
• Daily use of a foreign language in a friendly international working environment.
• Private medical care, life insurance, sports card, meal allowance, language courses, a social fund budget, and various additional fun events in our office.
• Free access to our e-learning platform, featuring over 1,000 courses.

John Deere is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to, among other things, race, religion, color, national origin, sex, age, sexual orientation, gender identity or expression, status as a qualified individual with disability.

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