GROWTH MARKETING MANAGER

Workai; Białystok; On-site; PLN 150,000 - 230,000; Full time

Benefits offered by this job

Private medical care

Multisport card

Fully equipped workplace

Job summary

Workai is seeking a Growth Marketing Manager to own demand generation, content strategy, and multi-market campaigns for an AI-powered Employee Experience Platform. You will build and optimize the MQL‑SQL pipeline, set up lead scoring in HubSpot, and drive conversion improvements.

Plan paid campaigns (LinkedIn, Google, remarketing), track ROI, and collaborate with SDR, Sales, and Customer Success to grow pipeline and revenue across Poland, Germany, the US/UK markets.

Qualifications

• Proven experience in B2B SaaS marketing – demand generation, content marketing, or growth marketing.
• Hands-on experience running paid digital campaigns (LinkedIn Ads, Google Ads) with measurable ROI.
• Strong content creation skills – you can write a compelling case study, SEO article, or campaign copy in English.
• Data-driven mindset – you make decisions based on funnel metrics, conversion rates, and pipeline data.
• Experience with marketing automation and CRM tools (lead scoring, workflows, attribution).
• Fluency in English (C1+) – all content is produced in both Polish and English.
• Strategic thinking combined with execution skills – in a small team, you plan the campaign AND build the landing page.

Responsibilities

• Demand generation & pipeline: Build and own the MQL - SQL pipeline – set up lead scoring in HubSpot, define qualification criteria, and optimize conversion rates across segments.
• Plan and execute paid campaigns – LinkedIn Ads, Google Ads, and remarketing to generate qualified leads for the sales team.
• Track and report on marketing ROI – CAC, LTV:CAC ratio, pipeline attribution per channel, and campaign performance.

Skills

Demand generation

Content marketing

Paid campaigns

English fluency

CRM & Marketing automation

Data-driven decisions

Strategic thinking

Cross-functional collaboration

Tools

HubSpot Marketing Hub

Google Analytics

Ahrefs / Semrush

Figma / Canva / Adobe Creative Suite

CRM tools

Job description

Growth Marketing Manager

We are looking for a Marketing Manager to help shape the future of our platform.

Looking to drive real growth instead of just running campaigns? Join us and help scale a platform used by thousands of employees every day!

We build innovative digital products for the modern workplace in the Cloud, and we need your help.

Workai is an AI-powered Employee Experience Platform used by enterprises like Żabka, PKO Bank Polski, T-Mobile, Decathlon, and Deutsche Vermögensberatung (DVAG). We help large organizations transform their internal communication, knowledge sharing, and employee engagement.

We're looking for a Growth Marketing Manager to take ownership of our demand generation engine, content strategy, and campaign execution across international markets. You'll join a lean, high-impact team where your work directly shapes our pipeline and revenue growth.

This is a hands-on, strategic role. You'll build the MQL - SQL pipeline – set up lead scoring in HubSpot, define qualification criteria, and optimize conversion rates across segments

Plan and execute paid campaigns – LinkedIn Ads, Google Ads, and remarketing to generate qualified leads for the sales team

Track and report on marketing ROI – CAC, LTV:CAC ratio, pipeline attribution per channel, and campaign performance

What Will You Do

Demand generation & pipeline

• Build and own the MQL - SQL pipeline – set up lead scoring in HubSpot, define qualification criteria, and optimize conversion rates across segments
• Plan and execute paid campaigns – LinkedIn Ads, Google Ads, and remarketing to generate qualified leads for the sales team
• Track and report on marketing ROI – CAC, LTV:CAC ratio, pipeline attribution per channel, and campaign performance

Content & Campaigns

• Create high-converting content – gated reports, case studies, SEO articles (PL + EN), landing pages, and email sequences
• Run product marketing campaigns – position Workai Platform and new modules – Workai Intelligence (AI), Spaces, and Learning across different buyer segments
• Organize and promote events – webinars, industry conferences (including our upcoming AI for Work conference), and partner events

Strategy & Collaboration

• Align marketing with sales goals – collaborate with SDR, Business Development, and Customer Success on shared pipeline targets
• Support international expansion – drive awareness and lead generation in Poland (primary), Germany, and US/UK markets
• Manage PR and brand positioning – press releases, analyst reports, thought leadership content, and partner communications

What We're Looking For

We care about what you can do, not just how many years you've done it. Show us your portfolio and results.

• Proven experience in B2B SaaS marketing – demand generation, content marketing, or growth marketing
• Hands-on experience running paid digital campaigns (LinkedIn Ads, Google Ads) with measurable ROI
• Strong content creation skills – you can write a compelling case study, SEO article, or campaign copy in English
• Data-driven mindset – you make decisions based on funnel metrics, conversion rates, and pipeline data, not gut feelings
• Experience with marketing automation and CRM tools (lead scoring, workflows, attribution)
• Fluency in English (C1+) – all content is produced in both Polish and English
• Strategic thinking combined with execution skills – in a small team, you plan the campaign AND build the landing page

Nice To Have

• Experience with HubSpot (Marketing Hub and/or Sales Hub)
• Background in Employee Experience, HR Tech, or Internal Communication space
• Experience marketing to enterprise buyers (CHRO, CIO, C-Level)
• Familiarity with SEO tools (Ahrefs, Semrush) and analytics (Google Analytics, Hotjar)
• Basic design skills or experience with tools like Figma, Canva, or Adobe Creative Suite
• Experience working with AI-powered products or positioning AI features to enterprise buyers

What We Offer

• Real impact from day one – Join a 2-3 person marketing team where your work directly drives pipeline and revenue. No layers of approval – you own your results.
• AI-powered product – Work with a platform that has AI built into its core – Workai Intelligence. You'll market cutting-edge technology, not legacy software.
• International reach – Our clients span Poland, Germany, the US, and the UK. You'll create campaigns for multiple markets and build global brand awareness.
• Award-winning platform – Workai is recognized by international experts and trusted by most innovative enterprises. You'll have real proof points to work with.
• Flexible cooperation: B2B contract or employment contract (UoP)
• Benefits package: private medical care, Multisport card
• Fully equipped workplace
• Professional development budget and conference attendance

Sounds like a perfect opportunity?

Join our award-winning team

work with us to deliver the world's best employee experience platform