AI Project Manager (Growth Marketing)

Docplanner; Poznań; Hybrid; PLN 180,000 - 300,000; Full time

Benefits offered by this job

Healthcare insurance

Flexible schedule

Global team

Office hubs

Job summary

Docplanner is seeking an AI Project Manager within Growth Marketing B2B in Poznań. You will own AI experiments end to end, from idea to scalable deployment, partnering with marketing, sales and IT to drive measurable results.

You will pilot AI tools (no-code platforms, chatbots, automated reporting), set success criteria, run pilots with local teams, and decide on scaling or stopping. Fluency in English and hands-on experience with AI are essential.

Qualifications

• 3+ years managing projects in marketing, growth, marketing ops or similar commercial area, with at least 1 year focused on AI/automation projects.
• Hands-on use of AI tools daily (e.g. ChatGPT, Claude, Gemini, Copilot).
• Experience building AI agents/automations with no-code/low-code tools (n8n, Make, Zapier) including APIs/webhooks.
• Solid grasp of LLM prompting, risks (hallucinations, privacy) and evaluation of output.
• Strong analytical skills: define KPIs, read data and make data-driven decisions.
• Experience running pilots and scaling across teams/markets.
• Proactive, structured, and able to influence without formal authority.
• Fluent English.

Responsibilities

• Own the outcome. Set goals, KPIs, budget and timeline for each AI project and answer for the result.
• Identify AI use cases with clear business value and a strong business case.
• Test before you scale. Run pilots, decide on scaling or stopping based on data.
• Build hands-on: configure tools, prompts, agents and automations; integrate with HubSpot, Salesforce and WhatsApp.
• Evaluate AI vendors, run security/litigation reviews, and negotiate requirements with IT.
• Create playbooks and training so markets can adopt proven solutions independently.
• Share learnings and results to improve future projects.

Skills

AI project management

Growth marketing

No-code/low-code

KPIs & analytics

Stakeholder management

English fluency

Prompt engineering

Tools

HubSpot

Salesforce

n8n

Make

Zapier

Job description

Company Description

At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters: caring for their patients.

Learn more about our products here: pro.doctoralia.es

Why join us

Real impact – We help doctors help patients. Your work truly makes a difference.

At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands‑on.

Shape the future, sustain growth – Make a difference now and build for long-term success.

About The Team

Growth Marketing B2B brings doctors and clinics to Docplanner and turns them into customers. We own the B2B funnel across all our markets: lead generation, MQL quality and reachability, and the hand-off to Sales.

We believe AI will change how B2B marketing works, and we want to lead that change, not follow it. That means testing new AI tools, agents and automations fast, keeping what moves the funnel, and turning it into the standard way every marketing team at Docplanner works.

We work the way Docplanner works: results over tasks, lean and hands‑on, learning by doing.

Job Description

As AI Project Manager in Growth Marketing B2B, you find, test and launch the AI tools and solutions that make our whole marketing team faster and more effective. You own each project end to end: from the first idea or use case to a setup that markets run on their own and that shows up in the business numbers.

You are accountable for the outcome, not for tracking tasks. A project is done when it is adopted and delivers results at scale, not when the tool goes live.

No two projects are the same. One week you're piloting an AI calling bot with two markets; the next you're building an agent that automates campaign reporting, or rolling out a new AI workflow to every marketer.

You know the AI landscape well enough to pick the right tool for the problem, you're hands‑on enough to set it up yourself, and you're honest enough to stop what doesn't work.

How will you make an impact

You will run a portfolio of AI experiments, rollouts and internal enablement projects where marketing, sales and automation meet.

Examples:

• Conversational WhatsApp bot. Test new use cases, find the ones that bring business results, and turn them into a standard setup every market can launch and run on its own.
• MQL reachability with AI. Pilot the WhatsApp bot and an AI calling bot to contact more leads, faster. Prove the impact on contact rate and pipeline, then scale what works.
• AI agents and automations for marketers. Automate repetitive work such as campaign reporting, lead enrichment and content localisation with agents and no-code tools (n8n, Make, Zapier).
• AI tool scouting and adoption. Evaluate new AI tools for the marketing team, run the business case and security review with IT, and roll out the winners with training and clear guidelines.

Every project follows the same path: use case → hypothesis → pilot → measured result → playbook and setup for markets → adoption.

Responsibilities

• Own the outcome. Set the goal, KPIs, plan, budget and timeline for each AI project, and answer for the result.
• Find the right problems for AI. Spot where marketers lose time or where the funnel leaks, and turn those into AI use cases with a clear business case.
• Test before you scale. Turn use cases into hypotheses with success criteria, run pilots with local teams, and decide on data whether to scale, iterate or stop.
• Build hands‑on. Configure tools, write and test prompts, build agents and automations, and connect them to our stack (HubSpot, Salesforce, WhatsApp). Unblock issues yourself and elevate early when you can't.
• Choose tools wisely. Scout and compare AI vendors, run the evaluation with IT, Legal and Security (data privacy, GDPR), and negotiate what we need.
• Make it work for markets. Build the playbooks, prompt libraries, training and handover that let every market adopt proven solutions on their own.
• Raise the AI level of the whole team. Share what works, run demos and enablement sessions, and help marketers use AI in their daily work.
• Report in business terms. Share results (MQLs, contact rate, meetings booked, conversion, hours saved) and what we learned, so the next project goes faster.

Qualifications

What will help you thrive

• 3+ years managing projects in marketing, growth, marketing operations or a similar commercial area, with at least 1 year focused on AI or automation projects.
• AI projects you owned that delivered measurable results, and you know the numbers.
• Deep, daily, hands‑on use of AI tools (e.g. ChatGPT, Claude, Gemini, Copilot) to research, analyse, write and automate, and you can show us how.
• Experience building AI agents or automations yourself with no-code or low-code tools (e.g. n8n, Make, Zapier), including APIs and webhooks.
• A solid grasp of how LLMs work: prompting, their limits and risks (hallucinations, data privacy), and how to evaluate output quality.
• Strong analytical skills: you set KPIs, read data and make decisions from it.
• Experience running pilots and scaling them across teams, markets or regions.
• You act without waiting for instructions and bring structure where there isn't any.
• You challenge assumptions, including the hype: you know when AI is the answer and when it isn't.
• You work well with many stakeholders, including senior ones, and get things done without formal authority.
• Fluent English.

What We Offer

• Real ownership: AI projects that are yours, with visible impact on how marketing works across all our markets.
• New technology first: work with conversational AI, agents and automation before they become standard, with the budget to test them.
• A small, fast team that values results over process and learning over being right.
• Direct exposure to marketing, sales and commercial leadership.

What To Expect From Our Hiring Process

• Intro Chat – A first call with our Talent Partner to explore mutual fit around relevant skills, value alignment, and motivation.
• Hiring Manager Interview – A deeper conversation about your background, aspirations, and experience with Joanna Zukowska and your potential manager in this role.
• Business Case – A take-home exercise incl. a few days' preparation time, designed to understand how you approach real-life problems. You’ll then walk us through your approach in a collaborative discussion with the hiring manager and the team to discuss your thoughts and findings.
• Additional/Final Interview (Optional) – A final conversation with another stakeholder or peer from our Global Team.
• References & Offer!

Why You’ll Love It Here

Global Benefits

• Healthcare insurance – so you can focus on what matters.
• Wellness that works for you – from gym memberships to mental health support, we’ve got you covered.
• Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance.

Local Perks

Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave.

Career Growth

We’re growing, and so can you! You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross‑functional projects.

A Truly Global Team

Work with talented people from all over the world in a diverse and inclusive environment.

Flexibility That Works for You

Remote work and flexible hours aren’t just buzzwords here. While the extent of flexibility depends on your role and team, we value results over rigid schedules. Prefer an office setting? You’re welcome at any of our hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome or Bologna.

Please note: At this time, we are not able to sponsor visas for this position. To apply, you must already have the legal right to work in your country of residence or the location of the role.

What We Believe In

• Focus on results – we're here to make an impact.
• Think like an owner – take responsibility, drive outcomes.
• Keep it simple, keep it lean – smart solutions over complexity.
• Be respectful and radically honest – openness builds trust.
• Learn and be curious – growth is part of the job.

We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We welcome applicants from all walks of life, regardless of gender, disability, or background, and are dedicated to fostering an inclusive workplace where everyone feels valued and empowered to contribute.