Growth Marketing Lead — Scale Paid UA & CRM (Remote)

Carry1st; Polska; Remote; PLN 240,000 - 360,000; Full time

Benefits offered by this job

Own shares in the Company

Remote working allowance

Learning and development

Birthday leave

Awesome equipment

Job summary

Carry1st is seeking a Growth Marketing Lead to own how we acquire, retain and win back customers, profitably. You will be accountable for our paid user acquisition budget and the return it generates, build our CRM and lifecycle program, and lead a team spanning paid UA and creative.

You will set the growth strategy, then get into the detail to launch campaigns, read the data, and constantly iterate, partnering with market and title owners, Product and Data to turn commercial priorities into

Qualifications

• 6+ years in growth or performance marketing in gaming, e‑commerce or consumer apps.
• A track record of running both paid acquisition at scale and CRM/lifecycle programs, with results you can quantify (CAC, ROAS, retention, reactivation).
• Comfortable setting a quarterly growth strategy and, in the same week, building audiences, writing briefs and launching campaigns yourself.
• Fluent with MMPs (e.g. AppsFlyer, Adjust) and analytics tools; you design and read experiments and think in unit economics.
• You know what makes performance creative work and how to run a creative testing engine.
• You thrive in a fast‑moving, remote, growth‑stage team and are energized by owning a number.

Responsibilities

• Own paid acquisition across Meta, Google, TikTok, Snapchat and app networks, with accountability for the paid UA budget, CAC, and payback
• Build and run CRM and lifecycle marketing: segmentation, onboarding, repeat purchase, cross‑sell, win‑back and re‑engagement across push, email, SMS and WhatsApp
• Own app store optimisation and conversion from store to first purchase
• Allocate budget across channels, markets and titles based on unit economics, and reallocate as performance moves
• Build one trusted view of acquisition and lifecycle performance with the Data Team, including attribution and incrementality testing
• Run a high‑tempo testing program across channels, audiences, offers and creative
• Lead and develop a team of paid UA and creative specialists, and set the creative briefing and testing process
• Partner with market and title owners, Product and Data to turn commercial priorities into campaigns that ship

Skills

Growth marketing

Paid UA

CRM marketing

Analytics

A/B testing

Team leadership

Tools

AppsFlyer

Adjust

Job description

Carry1st is seeking a Growth Marketing Lead to own how we acquire, retain and win back customers, profitably. You will be accountable for our paid user acquisition budget and the return it generates, build our CRM and lifecycle program, and lead a team spanning paid UA and creative.

You will set the growth strategy, then get into the detail to launch campaigns, read the data, and constantly iterate, partnering with market and title owners, Product and Data to turn commercial priorities into