Fintech Product Marketing Lead — GTM & Brand Strategy

Capital.com; Warszawa; Hybrid; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Private health insurance

Hybrid working (where applicable)

Volunteering days

Referral bonuses

Exciting social events

Development and training support

Performance-based bonuses

Job summary

Capital.com is seeking a Senior Product Marketing Manager to partner with product teams from early development, shaping positioning, narration, and adoption. You will own end-to-end GTM for launches and ensure cross-region consistency in messaging and brand alignment.

You will translate market insights into compelling product narratives and drive performance through data-driven campaigns. The role requires experience with fintech products, strong collaboration with creative teams, and a working

Qualifications

• 3+ years in product marketing, preferably in fintech or financial services.
• Experience shaping product positioning and messaging for multi-region launches.
• Ability to translate data insights into actionable marketing plans.

Responsibilities

• Shape how products are framed, narrated and adopted.
• Own end-to-end GTM for product launches and post-launch analysis.
• Define messaging architecture and ensure consistency across regions.
• Brief and review marketing copy, onboarding, and in-app messaging.

Skills

Product marketing

Fintech knowledge

Cross-functional coordination

Branding & storytelling

Tools

Amplitude

AI tools

Job description

Capital.com is seeking a Senior Product Marketing Manager to partner with product teams from early development, shaping positioning, narration, and adoption. You will own end-to-end GTM for launches and ensure cross-region consistency in messaging and brand alignment.

You will translate market insights into compelling product narratives and drive performance through data-driven campaigns. The role requires experience with fintech products, strong collaboration with creative teams, and a working