Senior Product Marketing Manager

Capital.com; Warszawa; Hybrid; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Private health insurance

Hybrid working (where applicable)

Volunteering days

Referral bonuses

Exciting social events

Development and training support

Performance-based bonuses

Job summary

Capital.com is seeking a Senior Product Marketing Manager to partner with product teams from early development, shaping positioning, narration, and adoption. You will own end-to-end GTM for launches and ensure cross-region consistency in messaging and brand alignment.

You will translate market insights into compelling product narratives and drive performance through data-driven campaigns. The role requires experience with fintech products, strong collaboration with creative teams, and a working

Qualifications

• 3+ years in product marketing, preferably in fintech or financial services.
• Experience shaping product positioning and messaging for multi-region launches.
• Ability to translate data insights into actionable marketing plans.

Responsibilities

• Shape how products are framed, narrated and adopted.
• Own end-to-end GTM for product launches and post-launch analysis.
• Define messaging architecture and ensure consistency across regions.
• Brief and review marketing copy, onboarding, and in-app messaging.

Skills

Product marketing

Fintech knowledge

Cross-functional coordination

Branding & storytelling

Tools

Amplitude

AI tools

Job description

• As a Senior Product Marketing Manager, you’ll work alongside product teams — shaping how products are framed, narrated and ultimately adopted
• Partner with product teams from early in the development process — contributing market insight, trader perspective, and positioning thinking before features are built, not after
• Own end-to-end GTM for product launches — from positioning and messaging through to channel coordination and post-launch performance analysis
• Build and maintain the messaging architecture for your product areas: what we say, to whom, in what order, and why
• Work with marketing and local market teams to embed product as a pillar of brand — ensuring what we build and what we say reinforce the same story across every region and channel
• Brief and review marketing copy, onboarding flows, in-app messaging, and enablement materials to keep the product story consistent across every touchpoint
• Run competitive and market intelligence — synthesizing signals from client research, trading behavior data, and the broader market into actionable recommendations
• Define success metrics for product adoption and report performance clearly

Benefits

• Private health insurance
• Option to work abroad (up to 30 days a year)
• Volunteering days
• Hybrid working (where applicable)
• Referral bonuses
• Exciting social events
• Development and training support
• Performance-based bonuses

3+ years in product marketing, with at least 2 in a fintech, brokerage, or financial services product environmentExperience working closely with creative teams — you understand what a strong brand identity requires, can brief against it precisely, and know when something is offComfort working from first principles: you can start from a product spec and arrive at a positioning document without a templateA working understanding of AI tools and how to apply them in a marketing workflow — to move faster, think more clearly, and produce better briefs, not to replace judgmentExperience running GTM for multiple product launches, including scoping, briefing, cross-functional coordination, and measurementFacility with data: you can pull your own analysis in Claude, Cursor or Amplitude, interpret it, and make a callExperience with CFD, derivatives, or retail investment products — you understand the regulatory sensitivity and the client mindsetExposure to multi-jurisdiction marketing — what you can say in the UK, Cyprus, Australia, and the UAE are meaningfully different constraints