EMEA BTL Trade Marketing Manager

ASBIS; Polska; Presencial; PLN 110 000 - 160 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Competitive salary package

International career opportunities

Professional development and training

Team building events

Special prices for company products

Resumo da oferta

ASBIS is seeking a Marketing Manager (BTL) – Trade Marketing to drive sell-out and strengthen Canyon brand visibility across EMEA. The role focuses on planning and executing trade marketing activities, retail promotions, POS initiatives and channel activations in close collaboration with sales teams, distributors, retailers and marketplaces.

The successful candidate will combine hands-on trade marketing execution with commercial analysis, budget management and coordination across multiple

Qualificações

• Proven experience in trade/BTL/retail marketing.
• Hands-on in retail promotions, POS initiatives, merchandising.
• Experience coordinating marketing across multiple markets.
• Strong commercial understanding with KPI measurement (ROI, sell-out).
• Experience managing MDF budgets and supplier documentation.
• Collaborates with sales, distributors, retailers and agencies.
• Strong analytical and stakeholder coordination skills.
• Ability to work across diverse EMEA markets.

Responsabilidades

• Plan and execute the BTL and trade marketing calendar across EMEA in line with marketing and commercial objectives.
• Develop and coordinate retail promotions, channel activations and in-store and online visibility campaigns with sales teams and business partners.
• Manage POS materials, merchandising, displays and localized marketing assets, ensuring timely delivery and implementation.
• Manage trade marketing budgets and MDF, monitor spending and coordinate budget reconciliation and supplier documentation.
• Measure campaign effectiveness through sell-out growth, product rotation, conversion and ROI, recommending improvements based on results.
• Collaborate with Marketing Communications and Digital teams to ensure consistent brand messaging across campaigns and trade activities.
• Monitor competitor promotions, retail visibility and pricing perception, providing insights to support commercial planning.
• Coordinate external agencies, field marketing specialists and partners to ensure effective execution across markets.

Conhecimentos

Trade marketing

BTL marketing

Retail marketing

Budget management

Analytics

Multi-country coordination

Stakeholder management

Descrição da oferta de emprego

ASBIS is seeking a Marketing Manager (BTL) – Trade Marketing to drive sell-out and strengthen Canyon brand visibility across EMEA. The role focuses on planning and executing trade marketing activities, retail promotions, POS initiatives and channel activations in close collaboration with sales teams, distributors, retailers and marketplaces.

The successful candidate will combine hands-on trade marketing execution with commercial analysis, budget management and coordination across multiple