E-commerce Brand Manager

Loreal; Warszawa; Sur place; PLN 180 000 - 280 000; Plein temps

Résumé du poste

Online Brand Manager role at L’Oréal Consumer Products Division in Warsaw area. Lead digital campaigns, e-commerce activation, and CRM strategies to optimize online consumer journeys and loyalty across brand touchpoints.

The role requires fluency in English, strong leadership, and a proven track record in digital/e-commerce transformation within a large consumer brand setting.

Qualifications

• At least 5 years of experience as a Digital Leader within agency/media house or in-house.
• Evidence of strong knowledge of the digital landscape, trends, tools and network.
• Proven track record of digital/e-commerce transformation within companies.
• Experience managing cooperation with media houses/agencies/stakeholders.
• Fluent in English; proactive, results-driven and strongly communicative.

Responsabilités

• Roll out the brand’s digital activity with consistency across campaigns, social, brand websites, D2C and content management.
• Lead media efficiency and improve online consumer journey and purchase path.
• Develop innovative content to enhance online consumer experience across campaigns, social, CRM, and e-retail touchpoints.
• Manage relationships with digital agencies and online data sources; oversee SEM/SEO and analytics.
• Own CRM strategy, data acquisition, activation, and loyalty programs; manage ratings and reviews.

Connaissances

Digital leadership

Digital strategy

Data analytics

Stakeholder management

Outils

Google Analytics

SEM/SEO

CRM systems

Opera/WiseBase/Salsify

Description du poste

Consumer Products Division

At L'Oréal Consumer Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. We embrace and enhance emerging trends to create the most relevant and sustainable beauty products and experiences, making them accessible to each and everyone all around the world, thanks to the diversity of our brands and their communities.

As Online Brand Manager You Will

• Roll out the Brand’s digital activity and ensure its consistency with the brand sense of purpose and alignment across brand online campaigns, SM, brand websites, direct to consumer website & E-retail and content management.
• Be media efficiency leader.
• Place consumer insights at the heart of the marketing to improve online consumer journey/path to purchase and develop new initiatives to drive online purchases and consumer experience.
• Support marketing to develop innovative and meaningful content to nourish the consumer experience for online touchpoints: campaigns, SM, CRM, services, online retail etc.
• Manage the relationship with Digital agencies;
• Manage online consumer profile generation: e-retailer data/ websites/ google analytics.
• Own the Search (SEM/SEO) implementation.
• Create E-Commerce activation strategy for category and propose E-Commerce opportunities.
• Manage E-Commerce related digital projects.
• Be responsible for branded site management (own website), providing content to client’s site.
• Manage brand content in Opera/WiseBase/Salsify.
• Drive consumer CRM strategy and execution for campaign activity working closely with partner agencies.
• Be in charge of CRM management – database acquisition (lead generation) and activation loyalty).
• Strategize Ratings & Reviews approach (incl. e-retailers).
• Manage budget for digital media (all touchpoints), r&r and database activation given by the brand.

You Are The Perfect Match If You

• Have at least 5 years of experience as Digital Leader within agency / media house or inhouse,
• Have great knowledge of digital landscape, trends, tools and network;
• Have proven track of digital / e-com transformation within companies;
• Have practical experience in managing cooperation with media houses / agencies / stakeholders;
• Great leadership ability and natural ways of inspiring your environment;
• Are analytic and detail-oriented professional;
• Are fluent in English;
• Are pro-active, entrepreneurial individual with a constant drive for results;
• Have great communication skills – ease in establishing network

Moreover, You Are

• You. You’re real. And you’re true to yourself. We cherish and celebrate diversity so you’ll feel right at home whoever you are.
• Entrepreneurial. Every single day, you spot opportunities to shake things up and change the world for the better.
• Only human. You’ll screw up sometimes but you have no fear of failure because you’re smart enough to learn from mistakes.
• One of the gang. Even if you’re Superman or Wonder Woman, you recognise that teams are the real heroes. And so do we.

We Offer

#grow – at L’Oréal, growing comes from being in constant motion. We grow with others, by exploring and by reaching out for more. Together, we try, succeed and sometimes fail. We bring together unique personalities full of potential to become outstanding mentors; we give them transformational trainings and learning opportunities that make them unleash the best in themselves.

#diversity – at L’Oréal, our teams are diverse as the billions of consumers we create for, we embrace difference of origins, cultures, life experiences and beliefs. We commit to fostering an inclusive environment where we celebrate the different perspectives of our colleagues and where we are encouraged to share what we stand for and to express our true selves.

#entrepreneurship – at L’Oréal, we invite our people to inspire others with mind-blowing ideas, to challenge the status-quo and to shape the future of beauty. "Run it as your own business" is our mantra. Entrepreneurship at L’Oréal is also about the possibility to design a one-of-a-kind career path never seen before.

#impact – at L’Oréal, we encourage our employees to think and act beyond their jobs. We acknowledge the big impact that our jobs have on our community, our environment and our consumers. For us, our job is more than just a job, it is about building a better future for others and our planet.

We are open for candidates with disabilities