E‑commerce Brand Architect & Growth Lead

L'Oréal; Warszawa; On-site; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Diverse and inclusive environment

Professional development opportunities

Collaborative team culture

Job summary

L’Oréal Consumer Products Division in Warsaw seeks an experienced Online Brand Manager to lead the brand’s digital activity across campaigns, social, websites and e-retail. You will optimize media efficiency, leverage consumer insights, and develop engaging content for online touchpoints.

You will manage CRM initiatives, SEM/SEO, and ecommerce projects with external agencies. Fluency in English is required, and at least 5 years in digital leadership is highly desirable.

Qualifications

• At least 5 years of experience as a Digital Leader within agency / media house or in-house.
• Strong knowledge of the digital landscape, trends, tools and networks.
• Proven track record of digital / e-commerce transformation within companies.
• Experience managing cooperation with media houses, agencies and stakeholders.
• Great leadership ability and the ability to inspire your environment.
• Analytical and detail-oriented professional with a results-driven mindset.
• Fluent in English and excellent communication skills.

Responsibilities

• Roll out the brand’s digital activity across campaigns, social media, brand websites, direct-to-consumer and e-retail.
• Be media efficiency leader and optimize spend and impact.
• Leverage consumer insights to improve online journey and drive online purchases.
• Develop innovative content for online touchpoints: campaigns, social, CRM, services and online retail.
• Manage relationships with digital agencies and partners.
• Handle online consumer profile generation using retailer data, sites and analytics.
• Own SEM/SEO implementation for the brand.
• Create ecommerce activation strategy and identify opportunities.
• Manage ecommerce-related digital projects end-to-end.
• Oversee branded site management and content for client sites.
• Manage brand content in Opera/WiseBase/Salsify.
• Drive CRM strategy and execution for campaigns with partner agencies.
• Lead CRM management – data acquisition and activation loyalty programs.
• Strategize ratings & reviews approach including e-retailers.
• Budget management for digital media, CRM and data activation.

Skills

Digital leadership

Analytics

English fluency

Leadership

Communication skills

Proactive

Stakeholder management

Tools

Google Analytics

Opera

WiseBase

Salsify

Job description

L’Oréal Consumer Products Division in Warsaw seeks an experienced Online Brand Manager to lead the brand’s digital activity across campaigns, social, websites and e-retail. You will optimize media efficiency, leverage consumer insights, and develop engaging content for online touchpoints.

You will manage CRM initiatives, SEM/SEO, and ecommerce projects with external agencies. Fluency in English is required, and at least 5 years in digital leadership is highly desirable.