Digital Specialist

Randstad Polska; Warszawa; Hybrid; PLN 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Professional development perks

Job summary

Randstad Polska is seeking a Digital Marketing Specialist to drive development, execution, and optimization of digital touchpoints across Europe, focusing on owned media channels including websites, search, and social platforms.

You will collaborate with regional teams, agencies, and creative tools like Canva and Adobe to craft content, track KPIs, and apply data-driven insights, with a modern hybrid contract and strong professional development opportunities.

Qualifications

• University degree in Digital Marketing, E-commerce, Analytics, Business, or Communication.
• 3+ years hands-on digital experience in content creation, digital advertising, influencer work, or social media management.
• Fluency in English; strong writing and visual sense.

Responsibilities

• Collaborate with regional teams to build digital strategies across Europe.
• Create and refine social content calendars with agencies and teams.
• Leverage AI tools to ideate, create, and automate content workflows.
• Plan, deliver, and analyze digital KPIs and campaign metrics.
• Stay ahead of digital and social trends to keep the brand ahead.

Skills

Content creation

Digital marketing strategy

Social media management

AI tools usage

Data-driven decision making

Education

University degree in Digital Marketing, E-commerce, Analytics, Business, or Communication

Tools

Canva

Adobe Creative Suite

Video editing software

ChatGPT

Midjourney

Jasper

Job description

As a Digital Marketing Specialist, you will focus on the development, execution, and optimization of digital touchpoints, leading the evolution of owned media channels, including websites, search, and social platforms. You will work closely with category marketing teams and external agencies across Europe to ensure impactful consumer engagement.

What will your tasks involve?

• Collaborate with regional marketing teams to build and execute tailored digital strategies for various product categories across Europe.
• Work alongside creative agencies to develop social media content calendars. Create, adapt, and refine high-quality content across platforms using creative tools.
• Leverage and integrate modern AI tools (such as ChatGPT, Midjourney, and Jasper) to enhance content ideation, velocity, creation, and automation workflows.
• Plan, deliver, and track digital KPIs and campaign metrics. Analyze content performance and apply data-driven insights to optimize future touchpoints.
• Maintain a deep understanding of current digital and social trends, applying them strategically to keep the brand ahead of the curve.

What we expect from you?

• University degree in Digital Marketing, E-commerce, Analytics, Business, or Communication.
• 3+ years of hands-on digital experience covering content creation, digital advertising, influencer cooperation, or social media management. Experience within the beauty, cosmetics, or media agency sectors is highly preferred.
• Strong understanding of major platforms (Instagram, TikTok, YouTube, LinkedIn) and creative toolkits (Canva, Adobe Creative Suite, video editing software).
• Live, practical experience utilizing AI tools to generate both static and video content.
• Strong visual and copywriting instincts, a test-and-learn mindset, excellent organizational skills, and professional fluency in English.

What you can expect from us?

• Cooperate directly with top-tier international stakeholders and creative agencies across Europe.
• Work in an environment heavily invested in digital transformation, with a mandate to utilize advanced generative AI tools daily.
• Enjoy deep ownership over social media content calendars and the creative adaptation of our digital touchpoints.
• Boost your career by managing high-impact digital campaigns for a globally recognized consumer goods lineup.
• A highly competitive permanent contract (Umowa o pracę) with a modern hybrid setup and excellent professional development perks.

Employment agency entry number 47

this job offer is intended for people over 18 years of age