Digital Marketing (SEO / Web Analytics) Internship Program (She/He/They)

Accenture; Warszawa; Hybrid; PLN 22,000 - 31,000; Part time

Benefits offered by this job

Mentor support

Buddy program

Long-term cooperation

Remote/hybrid work

Job summary

Accenture is offering a Digital Marketing Intern (SEO / Web Analytics) role in Warsaw with hybrid work. You will support an international team in keyword research, audits, analytics implementation, and dashboarding to track KPIs and trends.

You will gain hands-on experience with GA4, GTM, and other analytics tools while learning SEO strategies, A/B testing, and data-driven decision making under a mentor. This paid internship includes flexible hours and potential long-term cooperation.

Qualifications

• Active student status and availability to work min. 30 hours per week in a hybrid mode from Warsaw.
• Interest and curiosity in SEO, web analytics and digital marketing.

Responsibilities

• Assist with keyword research, competitor analysis and basic SEO audits for client websites.
• Review on-page SEO elements such as titles, meta descriptions, headings and internal linking.
• Support technical SEO checks around crawling, indexation, sitemaps, robots.txt, redirects and site structure.
• Assist with web analytics tracking audits and implementation using tools like Google Tag Manager, Adobe Data Collection (Launch) under guidance of senior specialists.
• Collect, clean and analyze data from Google Analytics 4 and other analytics platforms to understand user behaviour and traffic sources.
• Prepare simple dashboards and recurring reports (e.g. in Looker Studio) to summarize KPIs and trends.
• Support A/B testing and experimentation initiatives by helping document hypotheses, variants and results.
• Collaborate with SEO, Paid Media, Content and UX teams on measurement and optimisation tasks.

Skills

Analytical mindset

Excel/Sheets

Attention to detail

Time management

Bilingual EN/PL

Tools

Google Analytics 4

Google Tag Manager

Adobe Data Collection (Launch)

Tealium

Looker Studio

Job description

WHO WE ARE:

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services. We offer solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Accenture Song.

At Accenture Song, we recognize that the people behind the numbers are crucial to our culture, prosperity and the success of our customers' businesses. We place a high emphasis on each team member we hire and concentrate on their development and future progress from the start. For more information about our Accenture Song Poland please visit our website.

As a Digital Marketing Intern (SEO / Web Analytics), you will support our international team in two key areas:

SEO / Technical SEO – helping improve organic visibility, crawlability, and content performance.

Web Analytics – helping track, measure, and analyze website and campaign performance.

THE WORK:

• Assist with keyword research, competitor analysis, and basic SEO audits for client websites.
• Help to review on-page SEO elements such as titles, meta descriptions, headings and internal linking.
• Support technical SEO checks around crawling, indexation, sitemaps, robots.txt, redirects and site structure.
• Assist with web analytics tracking audits and implementation using tools like Google Tag Manager, Adobe Data Collection (Launch) or Tealium, under guidance of senior specialists.
• Help to collect, clean and analyze data from Google Analytics 4 and other analytics platforms to understand user behaviour, traffic sources and basic conversion funnels.
• Prepare simple dashboards and recurring reports (e.g. in Looker Studio or spreadsheets) to summarize KPIs and trends.
• Support A/B testing and experimentation initiatives by helping document hypotheses, variants and results.
• Collaborate with SEO, Paid Media, Content and UX teams on measurement and optimisation tasks.
• Stay curious and keep learning about SEO, Web Analytics, GA4, technical SEO, and digital marketing trends (with support from the team and training resources).

HERE’S WHAT YOU WILL NEED:

• An active student status.
• Availibility to work a minimum of 30 hours per week in a hybrid mode from office in Warsaw.
• Fluency in English and Polish, other European languages are a plus.
• Genuine interest in SEO, web analytics, and digital marketing — you follow blogs, courses, or creators in this space.
• Basic familiarity with Excel / Google Sheets (sorting, filtering, simple formulas, charts).
• Analytical mindset, attention to detail and willingness to work with numbers and datasets.
• Good organisation and time-management skills, ability to work in a fast-paced environment.

BONUS POINTS IF YOU HAVE:

• Any exposure (course, university project, self-learning) to:
  • Google Analytics 4 or other web analytics tools,
  • Google Tag Manager, Adobe Data Collection (Launch) or other tag management systems,
  • SEO tools such as Google Search Console, Screaming Frog, Ahrefs, SEMrush, Sitebulb, etc.
• Free or entry-level certifications in areas like:
  • Google Analytics (e.g. GA4 skill badges)
  • Google Ads or other Google Skillshop modules
  • Other reputable SEO / analytics online courses or certificates.
• Basic understanding of how websites work (HTML, CSS, JavaScript) and how tracking codes are implemented.
• Interest in AI tools supporting SEO and Analytics (e.g. using AI for data analysis, content suggestions, QA, or report drafting).
• Curiosity about Agentic / automation platforms such as n8n, Make.com or similar for building simple workflows.
• First experience with A/B testing or experimentation (e.g. VWO, Optimizely, Adobe Target or university project work).

WHAT’S IN IT FOR YOU?

• Paid, several-month internship program - min. 3 months, 4-5 days a week, with flexible working hours and possibility to work remotely (hybrid mode).
• A chance for long-term cooperation.
• Professional development and personal development- based on a culture of feedback and constant support from a mentor, a clear path of growth from the first day of work, and assistance from a Buddy in a new workplace.
• Opportunity to engage or even come up with your own Social Impact Projects that support local communities and global charitable initiatives.
• Paid employee referral program.