Senior Digital Analytics Consultant

Flying Bisons; Warszawa; On-site; PLN 180,000 - 240,000; Full time

Job summary

Flying Bisons in Warsaw is seeking a Senior Digital Analytics Consultant to partner on client projects. You will design and optimise analytics ecosystems, define KPIs, audit tracking implementations, analyse user behaviour, and turn data into actionable recommendations that improve business performance, digital products, and user experience.

Beyond reporting, you will help clients understand what the data means, identify opportunities, and make informed, data-driven decisions across strategy,

Qualifications

• Advanced knowledge of GA4 configuration, events, conversions and data interpretation.
• Strong experience with Google Tag Manager, data layer and event tracking.
• Practical knowledge of BigQuery and SQL for data analysis.
• Experience in agency, consulting, or project-based environments.
• Experience in designing measurement plans and defining KPIs.
• Ability to turn data into clear business, product, and UX recommendations.

Responsibilities

• Analyse data from websites, apps, and campaigns to inform decisions.
• Define business goals, KPIs, and analytics requirements with clients.
• Design measurement and tracking plans, event structures, and data docs.
• Audit and optimise GA4, GTM, BigQuery, and BI dashboards.
• Collaborate with Strategy, UX, Product, Development, Data, and Client Service teams.
• Prepare dashboards, reports, insights, and client-ready recommendations.
• Identify data quality issues and analytics governance gaps.
• Lead analytics workshops and client meetings.

Skills

GA4 configuration

GA4 events

Google Tag Manager

BigQuery

SQL

KPIs design

Data visualization

Client-facing

Analytics governance

Privacy by design

Tools

Looker Studio

Power BI

Tableau

Job description

About The Role

Flying Bisons is a leading Strategic Design & Digital Consulting company based in Warsaw, with projects across Europe and the Middle East. Our mission is to help our clients Unleash Digital Potential™. We work at scales where real impact happens: enterprise platforms, government services, and corporate ecosystems used by millions of people. Our projects include national workforce platforms (Qiwa, Ajeer), education ecosystems (Madares), major banks (Bank Pekao, Alinma), global telecoms (Ooredoo, Salam), and international brands (KFC, Hebe, NaTemat, Enel-Med). Our uniqueness comes from going beyond design craft. As we wrote in our manifestos - Strategic Design - Manifest and Strategic Design - The Future of Design - design craft is only 10% of success. The other 90% - the Invisible 90% - is about navigating politics, aligning stakeholders, and protecting fragile visions until they reach reality. That’s why we’re building the discipline of Strategic Design - and we want you to be part of it.

We are looking for a Senior Digital Analytics Consultant to partner with Flying Bisons on client projects. You will work with organisations to design and optimise analytics ecosystems, define KPIs, audit tracking implementations, analyse user behaviour, and turn data into actionable recommendations that improve business performance, digital products, and user experience. Beyond reporting, you will help clients understand what the data means, identify opportunities, and make informed, data-driven decisions.

Scope of Services

• Analyse data from websites, apps, digital products, and campaigns.


• Work with clients and internal teams to define business goals, KPIs, and analytics needs.


• Design measurement plans, tracking plans, event structures, and data documentation.


• Configure, audit, and optimise GA4, Google Tag Manager, BigQuery, Looker Studio, Hotjar, and other digital analytics tools.


• Work with data in BigQuery, including writing SQL queries and analysing data from different sources.


• Identify issues related to data quality, tracking, reporting, and analytics governance.


• Support topics related to Consent Mode, user consent management, and privacy by design.


• Analyse user journeys, conversion funnels, retention, and marketing performance.


• Prepare dashboards, reports, insights, and recommendations for clients and business stakeholders.


• Collaborate with Strategy, UX Research, Product Design, Development, Data, and Client Service teams.


• Use AI tools to automate repetitive tasks, speed up analysis, improve documentation, support SQL work, and prepare better recommendations faster.

What We Are Looking For

• Advanced knowledge of GA4, including configuration, events, conversions, audiences, reporting, and data interpretation.


• Strong experience with Google Tag Manager, including tags, triggers, variables, data layer, and event tracking.


• Practical knowledge of BigQuery and SQL.


• Experience in an agency, consulting, or project-based environment.


• Experience in designing measurement plans and defining KPIs.


• Ability to identify gaps in tracking, data quality, and analytics configuration.


• Ability to turn data into clear business, product, and UX recommendations.


• Experience working directly with clients or business stakeholders.


• Ability to lead meetings, workshops, or analytics consultations.


• Experience with dashboards and BI tools, such as Looker Studio, Power BI, Tableau, or similar platforms.


• Understanding of data quality, user consent, Consent Mode, and privacy topics in digital analytics.


• Strong communication skills and the ability to explain complex topics in a simple way.


• Independence, ownership, and a proactive approach to problem-solving.


• Good command of written and spoken Polish and English, at least B2+/C1.

Nice to have

• Knowledge of server-side tagging.


• Experience with tools such as Piwik PRO, Amplitude, Mixpanel, Firebase, Microsoft Clarity, Hotjar, or CDPs.


• Basic knowledge of HTML, CSS, JavaScript, or Python.


• Experience in CRO, A/B testing, personalisation, or conversion funnel optimisation.


• Ability to combine quantitative data with qualitative insights, such as UX research, usability testing, heatmaps, or session recordings.


• Certifications in Google Analytics, Google Tag Manager, Google Cloud, BigQuery, or other analytics platforms.


• Practical use of AI to improve efficiency in analytical or consulting work.

Cooperation Terms

• B2B cooperation for independent contractors


• Remote cooperation.


• Cooperation in an Apple and Google Workspace-based environment


• Access to selected project tools, systems and environments where required for project delivery, security or client compliance


• For long-term B2B collaborators, there may be an option to purchase selected benefits, such as a MultiSport card or enel-med medical packages, on preferential group terms, subject to provider availability and applicable conditions


• Possibility to cooperate with experienced specialists from strategy, design, research, product, analytics, technology and delivery areas


• Space to grow in digital analytics, data strategy, product analytics, BI, AI-assisted analytics, or consulting.

The cooperation is based on agreed project outcomes, delivery quality and clear communication.